• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • Find Help
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • 8 Powerful Ways to Use Facebook Landing Tabs

    by Cindy King / July 23, 2010

    social media toolsAre you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab.

    As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique.

    If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.

    Here are eight different ways businesses are using landing tabs on Facebook.

    #1: Ask Your Visitors to Like Your Page

    Your landing tab is a great place to ask first-time visitors to “Like” your page and grow your Facebook community, just as Apryl Parcher does here.

    Notice how Apryl Parcher asks new visitors to like her business page to grow her Facebook community.


    #2: Give Multiple Invitations for Engagement

    Have a look at all of the different ways Starwood Preferred Guest incites visitors to interact with them on their Facebook page.  This is an example of some great landing page marketing techniques. Three things stand out:

    • Long tab. A long tab where new visitors have to scroll down several screens to see everything is not always a good choice, but it can work for some businesses.
    • Multiple opportunities to engage visitors. There’s a poll, a game, an invitation to share photos and three other ways to engage with Starwood.
    • Geo-targeting.  It’s interesting to note that Starwood Preferred Guest uses Buddy Media’s new Platform +GLOBAL application where visitors “are served a customized page based on the language and country settings within their Facebook profile.”  The customization obviously also uses the IP address, because I’m based in France and as you can see below, the “Like” button is in French even though my Facebook preferences specify English.
    Starwood Preferred Guest's Explore SPG tab gives many options for visitors to interact with them. CLICK IMAGE TO SEE IN FULL.

    #3: Provide Multiple Doors to Begin Interaction

    Here’s another interesting way to maximize your landing tab.  The Facebook application TabSite allows you to make a separate navigation bar within a Facebook tab you create using Static FBML.

    TabSite offers a solution for business pages that need extra tabs.

    See below how Digital Hill Multimedia uses their new tab setting.

    It’s interesting to note the choices Digital Hill Multimedia made when selecting what to put on their main Facebook navigation bar compared to what’s in this secondary navigation bar created with TabSite.

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY
    See the eight tabs below the main landing tab in the main navigation bar.

    #4: Use Current Events

    The Volkswagen Facebook page used promotional videos related to the recent World Cup. Combining promotional materials with current events is a marketing tactic that can work well on your landing tab too.

    Volkswagen uses slide navigation with a selection of promotional videos.

    #5: Link to Custom Applications

    Starbucks has a link on their landing tab that launches an application to manage your Starbucks account.

    Starbucks uses their landing tab to link to their custom application.

    #6: Get Straight to the Point

    Best Buy sends new visitors to a “Shop & Share” tab where they make it easy to access different categories of their shopping application.

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW
    Best Buy asks new visitors to become a fan, incites engagement and provides an easy access to get straight to their shopping application.

    #7: Make Interaction Easy and Fun

    Cintas Corporation invites all new visitors to tell them about their tough job and send in photos to win prizes.

    Cintas Corporation does a good job at inciting interaction and building community.

    #8: Use the “Boxes” Tab

    UPDATE SINCE PUBLICATION: Facebook is likely to phase out the boxes tab down the road, so we advise you transition over to creating a custom tab using Static FBML.

    Prior to creating their landing tab above, Cintas Corporation directed all of their new visitors to their “Boxes” tab.  If you find it challenging to set up a specific Facebook tab using the Static FBML application, this may be the solution for you.  Facebook pages come with a “Boxes” tab and they are easy to use.

    It’s interesting to compare this long Cintas Corporation tab created in a “Boxes” tab with the long Starwood Preferred Guest “Explore SPG” tab created in FBML above.

    Cintas Corporation created a very long landing page by simply using the "Boxes" tab. CLICK IMAGE TO SEE IN FULL.

    Want To See More?

    Here are a few more Facebook pages with interesting landing tabs.

    • Threadless is a great example of how to use the “Like” button on a tab.
    • Revision Eyewear has a presentation of their products made in Flash.
    • Harley Davidson has a variety of links on their landing tab pointing back to their own website.
    • Social Media Examiner uses a “landing” video.
    • 1-800-Flowers has a clear call to action.

    What do you think about custom landing tabs? Please share the links above and tell us what you like most about them.  Leave your comments in the box below.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    About the authorCindy King

    Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
    Other posts by Cindy King »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility