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Are you wondering why your business needs content? When you produce high-quality content, it's a gift to your audience that they appreciate.
If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I'll share 6 effective ways to grow your business with content and take it to the stratosphere.
Share your feedback and see the show notes below!
There are two different types of content to fuel your business: primary fuel and nuclear fuel.
Primary Fuel
This is the content you produce regularly to attract people to your business. Here are some different types of primary fuel:
#1: How-to articles
How-to articles, such as 21 Creative Ways to Increase Your Facebook Fanbase, are great resources for your readers. Be sure to provide details, give screenshots to illustrate things clearly and tell people exactly what to do. This way, your audience will want to share your content.
#2: Expert interviews
The right experts have valuable content for your audience. One example of this on Social Media Examiner is my interview with Guy Kawasaki. Remember to both record and transcribe your interview to share it in multiple formats with your audience.
#3: Case studies
Share stories of the people who are doing great things in your industry. Have a look at the story of Logos Bible Software we recently published.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
#4: Breaking news
Your audience appreciates good sources of breaking news. Think about doing a weekly wrap-up of the hot news of the week like we do on Social Media Examiner.
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Nuclear Fuel
This content is a special type of fuel to propel your business beyond the competition. It's a bit more complicated to produce, but it has a much longer impact.
#5: Reports based on surveys
At Social Media Examiner, we create an annual industry report and distribute it for free. We ask thousands of marketers lots of questions and then our team puts the report together and we give it away. Often it's read by tens of thousands of people. To make it easy to share, we embed a retweet button in the report.
Ready to Unlock AI Marketing Breakthroughs?
If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETER#6: Contests
On Social Media Examiner, we do a Top 10 Social Media Blog contest. Allow your audience to nominate the winners to activate your community. And consider creating a badge for winners to put on their website and bring traffic back to your own website.
Want to learn more?
Watch the video and check out my brand-new book, Launch: How to Quickly Propel Your Business Beyond the Competition. Be sure to check out the FREE sample chapter of the book here.
If you've enjoyed this episode of Social Media Examiner TV, make sure to tweet about it (use hashtag #SMEtv), share it on Facebook or even embed this episode on your blog.
We want to hear from you! What content do you use to fuel your business ? Please tell us in the comments below.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
