• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • đŸ”„ Free Newsletter
  • ⭐ FREE Web3 Course
  • đŸ—“ïž Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙ Tools
  • đŸŽ™ïž Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    5 Facebook Page Tools to Improve Your Page Management

    by Christian Karasiewicz / April 7, 2014

    social media tools Are you looking for tools to better manage your Facebook page?

    Do you need help creating and finding compelling content to share with your fans?

    It's a juggling act to share the right content, engage with fans and track trends.

    In this article you'll discover five must-have tools every Facebook page admin can use to create and share content that kills.

    #1: Create a Monitoring System

    Hyperalerts is a versatile tool you're going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.

    You could rely on Facebook's messages and the activity log, but they aren't always reliable and you can miss things. With Hyperalerts, you don't have to worry about missing anything.

    hyperalerts notification of facebook message
    Hyperalerts notifies you when you get a new Facebook page message.

    Hyperalerts' customization options let you create a system that works on your terms.

    You can customize your alerts based on type of post (updates, comments or messages), who's posting (fans, admins or anyone) and how often you want to be notified.

    For example, if you want a synopsis of all posts that page admins published for the week, you can set up an alert and get a digest emailed to you every week.

    hyperalerts notification frequency menu
    You can set up alerts to notify you at different periods of time.

    Depending on how involved you are with your page, you can get updates as immediate as real time or as infrequently as monthly.

    hyperalerts notification frequency set to daily
    Customize your Hyperalerts notifications to fit your needs.

    While it's great to get alerts based on what you need when you need it, where Hyperalerts really shines is in its ability to monitor competitors' Facebook pages.

    Facebook's Pages to Watch feature feeds you information about how competing Facebook pages' fan numbers are doing (increasing or decreasing). But the number of fans isn't indicative of the competing page's engagement, and that's what you're really interested in, right?

    hyperalerts competitor monitoring
    Keep on eye on the competition with Hyperalerts.

    Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans. Now you can monitor your competition right from your inbox!

    The Conference You've Been Waiting For

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    đŸ”„đŸ”„ As a valued reader, you can save $300 if you act now! Sale Ends Friday!

    CLICK HERE TO LEARN MORE

    #2: Add Functionality

    Facebook page tabs are customizable and add functionality to your page. You can use custom tabs for product giveaways, webinar registrations, email signups and so much more.

    In fact, you can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.

    facebook custom tabs
    Facebook page tabs provide extra functionality.

    When fans click on a tab, they're taken to a page related to that tab. For example, if the tab says “Giveaway” and the fan clicks on it, he or she is taken to an entry form.

    The issue for some companies is that they don't have the expertise to create the tab photo or related page.

    Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Facebook tabs aren't available on mobile devices. If you're hosting a giveaway via a tab, that's clearly an issue because most Facebook users access the site on a mobile app.

    shortstack post in facebook timeline
    Share your ShortStack-created Facebook tab in a status update to reach mobile users.

    Luckily, ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

    #3: Find Trending Hashtags

    Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

    If you're creating a comprehensive cross-platform marketing campaign, Tagboard is the easiest way to find influencers you want to connect with and hot topics you can cover. Without Tagboard, you could spend hours searching each network (especially Facebook) to find that information.

    posts on tagboard
    Tagboard is an efficient way to keep tabs on trending topics.

    Even if you're only creating a campaign for Facebook, Tagboard is much more efficient than Facebook's Open Graph search. In the example above, I used Tagboard to search for public posts using the hashtag #FacebookTips.

    Tagboard neatly arranged each result so I could easily see other Facebook marketers who were using that hashtag and decide whether I should use it in my own posts.

    #4: Create Engaging Images

    Visual content is a huge factor in success on any platform. But if you don't have an in-house graphic designer or access to Adobe Photoshop, don't despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

    Canva has a number of templates that match just about every need you'll have: Facebook cover photos, images to share on your Facebook page or images for your website or blog articles.

    canva image templates
    Canva offers many templates to help you create images in a snap!

    Customization is a breeze because you can upload your images or logos, or if you need stock photos you can purchase them for a dollar or two.

    Canva is an easy-to-use time-saver, and it's a powerful tool when you need a quick image for your status updates.

    #5: Use a Good Content Curation Tool

    You can't be everywhere at once and you can't spend all of your time creating new content. If you're a Facebook page admin, you know the importance of a good content curation tool.

    One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.

    If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later.

    post scheduling on swayy
    Sharing content from Swayy on Facebook and Twitter is efficient and easy.

    Swayy doesn't just suggest content; it suggests relevant hashtags too. Combine Swayy and Tagboard to assess hashtags you're considering using so you can ensure you're maximizing your content's reach and engagement.

    Swayy has different account options, ranging from free to $9.99 per month.

    Some Final Thoughts…

    When you combine these five tools with Facebook's monitoring options, you can manage your page more efficiently. Letting these tools do some of the work for you means you can quickly and easily find relevant content to share with your audience and keep up with their engagement.

    What do you think? What are your favorite Facebook page tools? What tools do you use to manage your Facebook page? Do you have advice for measuring and monitoring Facebook pages? Let me know in the comments.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Facebook, Facebook Tools

    About the authorChristian Karasiewicz

    Christian Karasiewicz is a social media marketing professional for B2B and B2C businesses. He's also the founder of Social Chefs, your premier source for social media training on the web.
    Other posts by Christian Karasiewicz »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂź
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility