Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.
Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
#1: Define your business goals and objectives
Take something you want to accomplish in your business and break it down into action items that are measurable and specific.
You might have a business goal to increase your business visibility so potential customers can discover you. Your next step is to create several objectives to put this goal into action, for example:
- Use Twitter to reach out to potential customers who live or work within 3 miles of your location.
- Use Twitter to share your dinner special on Tuesday nights in June.
- Use Twitter to talk with neighbors about an upcoming community event for 3 weeks before and 1 week after the event.
An objective describes what you’ll do and how you’re going to measure your success toward meeting your goal. You may want to add in other numbers related to outcome of your activity. However, those numbers depend on factors outside your control.
- You don’t know how many Twitter users live and work within 3 miles of your business.
- You don’t know how many people will visit on Tuesday nights based on your tweets.
- You don’t know how many people will be talking about the community event on Twitter.
When you’re starting out in social media, it’s best to focus your objectives on something you can control: your behavior. Create objectives that guide your online behavior and watch how your community responds. Over time, you can fine-tune your actions so you can get the best responses from your community.
Your business goals and objectives are the backbone for measuring your Twitter success. If you don’t already have Twitter goals and objectives, take a few minutes now to write down the practical ways that Twitter can help your business.
#2: Create your conversation strategy
It’s not enough to follow people. If you really want to build a Twitter community around your business, you need give people a reason to follow you back and engage in conversation with you.
People will follow you if you talk about things that interest them. Of course, you can talk about your business, offer discounts and exclusive specials, share practical tips and announce your business products and services. Be mindful that you need to talk about things that others find interesting if you want to build a community.
Choose your conversation topics carefully because it’s important that you really care about these topics. People can tell if you really have passion for a subject, or if you’re just showing up to sell them something.
If you were having a dinner party, you’d spend some time cleaning up your house. In the same way, take some time to think through your conversation strategy and put it in place before you invest time searching for new people to follow. This way, when people check your Twitter profile, they can see what you talk about, how much you promote your business and how often you talk about other things. It’s important that you create a good first impression when people look at your tweet stream.
Launch Social Projects Faster and Easier
Looking for a content creator, campaign manager, or strategist for your social channels or a special project?
Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.
#3: Organize your community with Twitter Lists
Before you expand your Twitter community, invest a little time to organize your existing community with Twitter Lists. Twitter Lists help you focus on conversation streams. If you haven’t used the lists feature, Twitter provides a great overview on how to create lists and manage the people on your lists.
There are no rules about how to break up your community into lists. Do whatever seems smart to you. You could create a list that groups together people who tweet in your neighborhood, another list for customers and yet another for businesses in your industry. You might want to see how other businesses are organizing people into lists before you finalize your strategy.
Your Guide to the Future of Business
The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?
Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.
Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. You’ll get actionable, business-building ideas from proven innovators—without all the techie jargon.
Twitter allows you to create public or private lists.
- Private lists. You’re the only person who knows about your private lists and who is on them. You can edit your lists (add or remove people) without anyone seeing your actions. Many people create a private list for the people they talk with most on Twitter.
- Public lists. Public lists are the most common and have many benefits. People love being on lists. Anyone can view and follow your public lists and you can follow public lists created by other people.
Create your lists and organize your current Twitter community. Add each new person you follow to the appropriate list when you follow them.
#4: Keep expanding your Twitter community
Community management, the process of adding and removing people from your Twitter community, is an ongoing activity. Set aside some time each week to maintain your Twitter community.
Start small and build over time. For example, you might set an initial objective to find 10, 20, or 50 new people to follow each week depending on your business goals and your available time.
It’s important that you don’t follow too many new people at one time. Twitter spammers aggressively follow a large number of people in short bursts. If you act like a spammer, someone might report you as such and Twitter might suspend your account!
In your weekly community management, set aside a little time to review your new followers. Rather than sending an autoreply direct message (DM) to new followers, why not look over the profile and tweet stream of each new follower and write a customized, personal message? To be a good community member, connect with your community as a real person and build your relationships one at a time.
What’s your experience with Twitter? Do you have a community management strategy? Share your experience in the comments box below.
Curious about NFTs, DAOs, and Web3?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.