• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ☀️ Web3 Conference
  • 🔎 Find Help
  • ⚙️ Tools
  • 🗓️ Events
  • 🎧 Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Content
    • Articles
      • Web3
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • Web3 Business ConferenceLearn how to put NFTs to work for your business.BIG SALE, SAVE NOW!

    3 Ways to Achieve Explosive Blog Growth

    by Michael Stelzner / October 12, 2010

    social media how toSocial Media Examiner is officially one year old today!

    In honor of this special day, I would like to help you grow your blog by sharing some tips we have learned over our last 12 months of explosive growth.

    Before I share my tips, I would like to reveal the name of our mascot…

    Our Mascot Is No Longer Nameless

    Over the last few weeks we asked you (and your peers) to help us name our mascot.  Now that today is his first birthday, he finally deserves a name!

    More than 500 names poured in, we narrowed down our top 5 favorites and then more than 650 people voted.

    And the new name of our mascot is…  Well, you’ll need to watch this video to find out:

    Congratulations to Dawn Barclay for suggesting the winning name!

    Okay, so here are our tips for achieving successful blog growth…

    #1: It’s All About Community

    In the beginning, we had the mistaken notion that all that mattered was great content.  Don’t get me wrong, content is essential and always will be (see Tip #2).

    Things really took off the moment we integrated our Facebook page into our blog.  Almost overnight, what I call “lurkers” (those people who read but don’t interact), came forward en masse.

    At first they told us how much they appreciated our site.  But then they began to interact with each other, support one another and connect.  It was an amazing community that was building right in front of us.


    This is a great example of community in action as readers are helping readers.

    Here are some pointers when trying to build a community on your blog:

    • Set up a Facebook page and be sure to actively engage folks as they write on your wall.
    • Try to respond to as many comments on your blog posts as possible.
    • Create events on Facebook that encourage folks to come together, like Expert Fridays, virtual happy hours or other Facebook experiences.

    When people who share a common interest can come together on your site, you’ll be one step closer to explosive blog growth.

    Your Guide to the Future of Business

    Crypto Business Conference

    The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?

    Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.

    Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. You’ll get actionable, business-building ideas from proven innovators—without all the techie jargon.

    CLAIM YOUR SEAT

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    #2: Great Content Is Essential

    I believe outstanding content is essential to ongoing growth.  But great content tied to a great community is the key to explosive results.  In the beginning, you might need to get your great content on someone else’s platform to ultimately grow your own.

    Before this blog, I was a regular contributor to Copyblogger.  Brian Clark’s amazing site helped me build up my prior blog and set the stage for Social Media Examiner.

    I’ve also seen many folks who write for Social Media Examiner achieve amazing results (like book deals).  So, great content in front of the right audience is really critical.

    Here are the key components to great content:

    • Your writing should be conversational and easy to read.
    • Use lots of subheads, bold text and visuals to accommodate skim readers.
    • Make sure each of your posts looks good to the eye.  If it looks appealing, people will consider reading it.
    • Work on a compelling opening… That means you should master the headline process and create alluring openings to all your posts.


    Notice the way the headline and opening were crafted for this post…

    #3: Go Beyond Just Text and Pictures

    Great content doesn’t need to be limited to the written word.  We discovered that there are plenty of people who prefer to learn by watching or listening.  Try mixing up your media.

    From the beginning we invested in video.  We took a camera crew with us to major trade shows and interviewed experts from big brands like Starbucks.

    We also did recorded phone interviews with high-profile experts.  We transcribed the content and provided audio recordings.


    This interview with Chris Brogan is one of many we did over the last year.

    Here are a few video tips:

    • You don’t need a video crew. You can start out with a simple Flip video camera for on-site interviews.
    • Consider doing live video broadcasts.
    • Conversational video between two people is often more interesting than a talking head.

    Here’s to Another Great Year!

    Thank you so much for being an integral part of the Social Media Examiner growth story!  We wouldn’t be here if it weren’t for faithful readers like you.

    I don’t know what our second year has in store, but I’m excited to see what will unfold as we journey together through the social media jungle.

    What are your thoughts about these tips? Do you have any to add? Please leave your comments in the box below.

    Curious about NFTs, DAOs, and Web3?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: Blogging

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing podcast, the Crypto Business podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility