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Do you need to free up time in your schedule for audience engagement?
Looking for tools to simplify repetitive social media activities?
Using specialized tools to streamline time-consuming social media tasks will increase your efficiency, freeing up your schedule so you can engage with your most loyal and interesting fans.
In this article, you'll discover three timesaving tools for social media marketers.
#1: Speed Up Social Media Image Production With PosterMyWall Templates
Images can capture your audience's attention and communicate your message more quickly and powerfully than text. They also help your business stand out in organic search results.
However, if you're not an artist, you might struggle to churn out enough images to keep up with all of your business-related social channels and profiles. To fill your content calendar with inspiring and enticing visuals, you need a tool that supports fast production. PosterMyWall fits the bill.
It's user-friendly and offers thousands of templates created by professional graphic designers. Compared to starting each image from scratch, PosterMyWall can save you hours of work.
To create an image for social media, click Create a Design at the top of the page and select New Design from the drop-down menu.
While you can create an image on a blank canvas, using the existing templates will save you the most time. To find a template, browse the different categories or do a keyword search. For example, search for the keyword “sale” and templates designed for Instagram posts.
In the PosterMyWall editor, you can customize the text, colors, background, and other parts of the template so your image reflects your campaign and business. You can also add clip art and text. When you're done, save and download your custom image.
Visuals are important to promote your offers on all of your social channels. With Facebook in particular, if you find it difficult to reach your audience, try boosting posts for $5 to $10 a day to your target audience to accelerate your results.
#2: Automate Customized Content Curation With Quuu
Mass sharing on social media isn't as effective as personal sharing related to specific interests. But how can you engage and grow your audience without spending every waking hour sending personal messages?
Quuu helps solve this problem by hand-curating relevant content for you. The content is based on the interest categories you select.
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After you select your interest categories, choose the number of suggestions to receive each day. Quuu's experts will then send you content suggestions based on those categories.
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To use the service, you need a Buffer or HubSpot account. (Both of these tools help you manage social media for your business.) After you set up the categories, Quuu will deliver the hand-curated content right to your account. With your social media management tool, you can then share the content with your target audiences to increase engagement.
With Quuu, lead generation becomes more feasible, because you can engage your audience with content they'll actually want to read. Stop searching for new content to post and allow Quuu to do the hard work for you.
#3: Quickly Scale Lead Engagement With Socedo
Socedo helps you personally connect with your target audience based on real-time buying signals from social networks. Basically, you tell Socedo who you want to reach and why, and it helps you find and connect with those people.
For example, say you want to message people with a certain job title about an upcoming event. Simply enter the event hashtag and the job titles of potential attendees.
After you fine-tune the list of prospects, you can tell Socedo to automatically follow your selected leads and send your message to those who follow you back.
This is a double win: You increase your social media following and create a personal touch. If anyone replies to your message, you can focus your time and energy on personal responses so you “stay human” with these valuable prospects.
In addition, Socedo will integrate with marketing automation and customer relationship management (CRM) tools so you can track a campaign's engagement and conversions. With these features, your social channels become lead generation machines. Zero in on ideal prospects via Twitter and LinkedIn, collect their profile information, and add them to your sales pipeline and CRM.
Conclusion
We all know that social media is an important tool for connecting with potential customers and finding leads. Unfortunately, keeping up with the trends, content, data, and follow-up (not to mention the competition) never gets any easier. That's why tools that simplify the process are so delightful.
What do you think? Have you used any of these tools to grow your business? What social media tools are you finding most useful or relevant for your business in 2017? Please share your thoughts in the comments.
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