This Week in Social Media: The News You Need to Know
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
Click through the links to get the full story and then be sure to come back and share your comments below.
This Week in Social Media
LinkedIn Releases a Share Button: Content publishers now have another social media share button to add to their blogs and websites—and it allows direct sharing to LinkedIn profiles and groups. The new LinkedIn Share button will be appreciated by publishers who want to get more visibility via LinkedIn. Check out our implementation at the bottom of this post.
Groupon Announces Groupon Stores and Deal Feed for Businesses: Groupon used to provide one deal a day. But this changes with new Groupon Stores. Now businesses can create and launch their own deals whenever they want, much like the equivalent of a merchant’s physical storefront. (Groupon has also been in the news this week because of a possible buyout by Google.)
Facebook Makes Page Promotions Easier for Small Businesses: Unless you were already spending $10,000 monthly with Facebook ads, running Facebook promotions was a challenge. Fortunately, Facebook has dropped its preapproval and minimum spend requirements. And all you need to do now is simply follow Facebook’s promotions guidelines.
HootSuite Reaches One Million Users: HootSuite was launched two years ago and now has one million users. Check out the infographic below to see how people use the tool. Let us know in the comments how you use HootSuite.
Richard Branson Launches Project, an iPad-Only Magazine: Project is “the first global magazine app for creative people about creative people.” Do you think this is the future of publishing?
Here are two other new social media tools worth a look:
Research.ly: New Tool for Marketers: This new tool from PeopleBrowsr claims to be “the world’s most advanced search platform for Twitter allowing people to explore their social Interest Graph by seeing the 1% of relevant tweets, find people with related interest and engage with them directly.” With Research.ly you can see in real time what’s being said, who’s saying it, break it down by gender or location and even see how the people having that conversation are related.
Jumo: New Platform to Connect People With Nonprofits and Charitable Organizations: This is the latest project of Chris Hughes, one of the founders of Facebook and the chief digital organizer behind Barack Obama’s presidential campaign, so it’s worth checking out.
And here’s one more item you may have missed:
LinkedIn Offers New Moderation Tools for LinkedIn Groups: LinkedIn group managers now have a new set of moderation tools for more granular control over moderation within groups. This makes it easier to control spam and ultimately creates a better user experience.
What social media news caught your interest? What do you think about these announcements? Please share your comments below.