How LIVESTRONG Raised Millions to Fight Cancer Using Social Media


social media case studiesIn 2004, a little yellow bracelet changed the cancer cause.

The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.

Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.

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The Secrets of YouTube Marketing Revealed


I bet you only use YouTube when your 10-year-old daughter wants you to watch some cute pet videos, right?

But you would never think of using it to market your business.

If I told you that YouTube has a ‘Science & Technology’ category, a ‘How To’ category, and an ‘Education’ category, can you begin to see the possibilities?

Whether you work for a high-tech company, a hardware store, or a university, you might want to learn more about using YouTube to publicize your operation.

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5 Ways to Make Video a Social Experience


Video is very hot and there’s a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.

Why Video Now?

The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social networking sites was up 98% in 2009.

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