How to Use YouTube Live Streaming to Boost Your Exposure

social media researchDid you know you can broadcast LIVE on YouTube in a few simple steps, right from your webcam?

This is great news for businesses. Imagine what this could do for you or your brand!

YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan.

Keep reading to find out why you should consider live streaming on YouTube.

The Google+ Back Door to Live YouTube Broadcasting

Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” In it, Mike walked through all of the steps needed to do a Google+ Hangout On Air.

Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube.

The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. Here’s a direct link to a playlist of the archives of many past episodes.

At the time this was written, their YouTube channel boasted more than 2.7 MILLION VIEWS—and YouTube isn’t even their primary channel of distribution.

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8 Ways to Track YouTube Video Performance

social media how toAre you wondering how to analyze the reach of your YouTube videos?

YouTube’s video statistics and analytics tools help you measure results of your videos.

Why measure your YouTube marketing efforts using these tools?

These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:

  • Discovered in organic search in both Google and YouTube results
  • Watched by the largest and most relevant audience possible
  • Shared across social networks, email and embedded on other websites

To improve results with your future content, dive into your YouTube Insights in the following ways.

video statistics

The public statistics found below any YouTube video.

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6 Ways to Grow YouTube Subscribers and Your Exposure

social media how toAre you seeking more visibility for your YouTube videos?

Are you wondering how others do it?

If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.

Why YouTube Subscribers?

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.

The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.

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9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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5 Ways to Brand Your New YouTube Profile

social media how toAre you wondering what to do with the new YouTube look and feel?

Many people either love or hate YouTube’s platform facelift.

Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube’s new design is turning out to be a step in the right direction.

YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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3 New YouTube Changes and What They Mean for Businesses

social media toolsAre you thinking about doing more with YouTube?

In December of 2011, YouTube unveiled their latest design and navigational changes to the world.

Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.

Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?

This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.

Ready? Here we go!

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3 Ways to Use YouTube to Drive Traffic to Your Website

social media how toAre you wondering how to get people from YouTube to your website?

Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.

Why YouTube for Traffic?

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

First, your content can get found from within YouTube itself.

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Social Media Platforms Get Facelifts: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Starts Rolling Out New Design: And there are new ways to embed tweets. Be sure to check out the new enhanced profile pages which are currently only available for 21 advertising partners. These new profile pages will slowly roll out to a wider audience of brands in the coming months. Learn more in the video below.

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5 Ways Your Old YouTube Videos Can Triple Their Visibility

social media how toAre you frustrated with your YouTube and video marketing efforts?

Most business owners test the “YouTube waters” by uploading a few videos, then walk away.

They return in a few weeks to notice each video has only a handful of views.

Is that your experience? If so, fret not! All is not lost…

In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.

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