YouTube Growth: How to Grow Your YouTube Channel

Do you post videos on YouTube?

Are you looking for ways to increase your traffic and subscribers?

To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you “discover your inner geek,” by focusing on productivity, apps and more. In his former life, Steve hosted Canada’s largest syndicated technology show of the same name where he entertained and informed millions of Canadians on all things tech. Steve’s also been involved with theater and comedy at Second City.

Steve shares how he transitioned from hosting a tech TV show to a popular YouTube channel.

You’ll discover how to grow your YouTube channel.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

36 comments

 
 

4 Ways to Rank Higher in YouTube Search Results

social media how to Do you want more people to see your YouTube videos?

Have you optimized your videos for search?

If people can’t find you, they can’t watch your videos or subscribe to your channel, which hurts your search ranking.

In this article you’ll find four ways to tweak your videos to rank higher in YouTube search.

Why is YouTube Search Important?

Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day. If you want to find a video, the first place you go is probably YouTube.

Besides being the largest video resource online, YouTube is also the second-largest search engine (right behind its parent company, Google).

If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search engine results. But I won’t lie: competition is fierce. There are millions of high-quality, impeccably edited videos with carefully crafted SEO.

popular youtube video

Quality videos get more clicks and views.

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5 Little-known YouTube Features for Marketers

social media how toAre you using YouTube as part of your social media marketing strategy?

Do you want to reach more viewers and optimize the quality of your videos?

There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.

In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.

#1: YouTube Audio Library

How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”?

Music evokes a strong emotional response in an audience. The right track has the power to create a really magical moment. Choose the wrong audio and you risk killing the mood in the blink of an eye.

It’s tough to find the right music for a video, especially if you’re on a budget. The YouTube Audio Library helps make the job a lot easier.

youtube audio library

Choose background music via the YouTube Audio Library to improve your video’s impact.

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How to Create YouTube Videos That Connect With People

social media how toAre you looking for ways to improve your YouTube videos?

Do you want to increase your YouTube channel views and subscribers?

Keep reading to discover five valuable tips to enhance your YouTube marketing.

Simple YouTube Strategy

Here’s a simple strategy.

Want to integrate YouTube into your online marketing strategy effectively?

Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.

This might be an answer to a frequent question, a tutorial or a customer review of your services.

When you use video strategically, YouTube will generate leads for your business.

In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.

#1: Turn New Viewers Into Subscribers With a Trailer Video

YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.

Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?

your trailer video

Your YouTube channel and trailer video as seen by nonsubscribers.

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5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

48 comments

 
 

YouTube Success: How to Create a Successful YouTube Channel

Do you use video in your marketing?

Are you wondering how YouTube can help promote your business?

To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging.

Gideon shares why YouTube is increasingly important for your business.

You’ll learn about the strategies you need to succeed and how to promote your videos to grow your audience.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

38 comments

 
 

Using YouTube to Build Your Brand, Authority and Business

Do you use YouTube videos to market your business?

Are you wondering how you can get more viewers and engagement for your channel?

To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.

Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You’ll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

42 comments

 
 

How to Drive More YouTube Views With Pinterest

social media how toDo you want more people to watch your videos?

Have you thought of integrating your YouTube channel with your Pinterest account?

When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.

In this article, I’m going to show you how to add YouTube videos to Pinterest.

This is a great way to leverage the power of both of these platforms.

And this tactic is easy to do and can easily be outsourced.

pinterest with videos

You don't even need to leave Pinterest to view a video.

63 comments

 
 

How to Create Custom YouTube Thumbnails

social media how toAre you frustrated by the default random YouTube thumbnail option for your videos?

Do you wish you could create something custom to improve your views?

Since December 2011, YouTube has been making some radical changes to their site.

Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.

But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.

However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.

From YouTube's Support Portal, instructions for uploading a custom thumbnail.

A Little Background

In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.”  This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.

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