Essential Guide to Video Marketing: A Resource for Marketers


social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

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How to Boost Your YouTube Visibility


social media how toDo you have a YouTube channel for your business?

Interested in ways to attract more viewers?

After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.

In this article I’ll show you how to boost visibility for your YouTube channel.

boost youtube visibility

Discover how to boost your YouTube visibility.

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7 Ways to Use Video to Boost Your Social Media Marketing


social media how toDo you use videos in your marketing?

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts.

#1: Greet Facebook Fans With a Featured Video

Facebook allows you to select a featured video that will appear in your page’s About section.

use video to boost social media efforts

Discover seven ways to use video to boost your social media efforts.

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Social Sharing: How to Get More People to Share Your Content


Do you publish content online?

Want more people to share your content?

To learn how to get more people to share your content, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015.

Mark also co-hosts the Marketing Companion podcast. His latest book is called The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.

In this episode Mark will explore why people share via social media.

You’ll discover what you can do to improve your chances that people will share your content.

“podcast

Listen as Mark Schaefer talks about how to get more people to share your content.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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Video Blogging: How to Become a Video Personality


Do you post videos?

Want to make them better?

To learn how to create great videos, I interview video blogger Amy Schmittauer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.

Amy will talk all about video blogging and what you need to know to become a video blogger.

You’ll discover the secret to making great videos, as well as what mistakes to avoid.

“podcast

Listen as Amy Schmittauer shares how to become a video personality by video blogging.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Create and Promote Explainer Videos


social media how to Are how to videos part of your social marketing?

Are you looking for tips to improve the creation and promotion of your videos?

Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

In this article, you’ll find out what explainer videos are and how to use them in your marketing.

Why Explainer Videos?

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.

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5 Little-known YouTube Features for Marketers


social media how toAre you using YouTube as part of your social media marketing strategy?

Do you want to reach more viewers and optimize the quality of your videos?

There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.

In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.

#1: YouTube Audio Library

How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”?

Music evokes a strong emotional response in an audience. The right track has the power to create a really magical moment. Choose the wrong audio and you risk killing the mood in the blink of an eye.

It’s tough to find the right music for a video, especially if you’re on a budget. The YouTube Audio Library helps make the job a lot easier.

youtube audio library

Choose background music via the YouTube Audio Library to improve your video’s impact.

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How to Create YouTube Videos That Connect With People


social media how toAre you looking for ways to improve your YouTube videos?

Do you want to increase your YouTube channel views and subscribers?

Keep reading to discover five valuable tips to enhance your YouTube marketing.

Simple YouTube Strategy

Here’s a simple strategy.

Want to integrate YouTube into your online marketing strategy effectively?

Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.

This might be an answer to a frequent question, a tutorial or a customer review of your services.

When you use video strategically, YouTube will generate leads for your business.

In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.

#1: Turn New Viewers Into Subscribers With a Trailer Video

YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.

Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?

your trailer video

Your YouTube channel and trailer video as seen by nonsubscribers.

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How Johnson & Johnson Uses YouTube to Create Awareness


social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.

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