social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Introduces Conversational Ads: Twitter rolled out new conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”

twitter conversational ads

Twitter’s new conversational ads are “a powerful way for advertisers to extend their presence across Twitter.”

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social media how toAre you using video on your social channels?

Have you thought about 360-degree videos?

360 videos produce more engagement and message retention than normal videos.

In this article you’ll discover how to create a 360 video and use it for your business.

What Is 360-Degree Video?

360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment.

use 360 video in social media marketing

Discover how to use 360 video in your social media marketing.

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social media how toDo you use video in your marketing?

Want to make sure your copyright is protected?

There are simple steps you can take to brand your videos so you’re protected if people upload them to Facebook as their own.

In this article you’ll discover how to protect your video content from freebooting on Facebook.

what marketers need to know about facebook freebooting

Discover what marketers need to know about Facebook freebooting.

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social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

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social media how toDo you have a YouTube channel for your business?

Interested in ways to attract more viewers?

After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.

In this article I’ll show you how to boost visibility for your YouTube channel.

boost youtube visibility

Discover how to boost your YouTube visibility.

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social media how toDo you use videos in your marketing?

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts.

#1: Greet Facebook Fans With a Featured Video

Facebook allows you to select a featured video that will appear in your page’s About section.

use video to boost social media efforts

Discover seven ways to use video to boost your social media efforts.

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Do you publish content online?

Want more people to share your content?

To learn how to get more people to share your content, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015.

Mark also co-hosts the Marketing Companion podcast. His latest book is called The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.

In this episode Mark will explore why people share via social media.

You’ll discover what you can do to improve your chances that people will share your content.

“podcast

Listen as Mark Schaefer talks about how to get more people to share your content.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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Do you post videos?

Want to make them better?

To learn how to create great videos, I interview video blogger Amy Schmittauer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.

Amy will talk all about video blogging and what you need to know to become a video blogger.

You’ll discover the secret to making great videos, as well as what mistakes to avoid.

“podcast

Listen as Amy Schmittauer shares how to become a video personality by video blogging.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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social media how to Are how to videos part of your social marketing?

Are you looking for tips to improve the creation and promotion of your videos?

Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

In this article, you’ll find out what explainer videos are and how to use them in your marketing.

Why Explainer Videos?

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.

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