Are you curious about what works on YouTube?
To discover more about YouTube video strategy, I interview Owen Hemsath.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Owen Hemsath, a YouTube consultant and president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO.
Owen will explore how to put together a smart YouTube plan and how to monetize your YouTube videos.
You’ll discover the importance of video today, as well as the biggest mistakes marketers make with YouTube.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Do you want to increase your YouTube channel views and subscribers?
Keep reading to discover five valuable tips to enhance your YouTube marketing.
Simple YouTube Strategy
Here’s a simple strategy.
Want to integrate YouTube into your online marketing strategy effectively?
Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.
This might be an answer to a frequent question, a tutorial or a customer review of your services.
When you use video strategically, YouTube will generate leads for your business.
In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.
#1: Turn New Viewers Into Subscribers With a Trailer Video
YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.
Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?
Are you wondering how you can get more viewers and engagement for your channel?
To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.
Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You’ll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Do you want more people to watch your videos?
When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.
In this article, I’m going to show you how to add YouTube videos to Pinterest.
This is a great way to leverage the power of both of these platforms.
And this tactic is easy to do and can easily be outsourced.
Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.
However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.
A Little Background
In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.” This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.
This is great news for businesses. Imagine what this could do for you or your brand!
YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan.
Keep reading to find out why you should consider live streaming on YouTube.
The Google+ Back Door to Live YouTube Broadcasting
Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” In it, Mike walked through all of the steps needed to do a Google+ Hangout On Air.
Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube.
The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. Here’s a direct link to a playlist of the archives of many past episodes.
Are you wondering how to analyze the reach of your YouTube videos?
YouTube’s video statistics and analytics tools help you measure results of your videos.
Why measure your YouTube marketing efforts using these tools?
These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:
- Discovered in organic search in both Google and YouTube results
- Watched by the largest and most relevant audience possible
- Shared across social networks, email and embedded on other websites
To improve results with your future content, dive into your YouTube Insights in the following ways.