social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functionality, mobile creation and closer integration with [Facebook’s] Stock Photo and Pages Image libraries.” Facebook also launched a new tool that allows advertisers in emerging and high-growth markets “to take existing video assets and turn them into a slideshow that will play on slower connection speeds – in just a few clicks.” According to the Facebook Business blog, “these updates to slideshow are available globally now” on both Facebook and Instagram.

.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Instagram Stories: Instagram debuted Instagram Stories, a new feature that lets you “share multiple photos and videos… in a slideshow format: your story.” With Instagram Stories, “you can bring your story to life in new ways with text and drawing tools” and “the photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” According to the Instagram blog, Instagram Stories will be rolling out globally over the next few weeks and will be available on both iOS and Android.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the ability to sponsor user-generated posts on Reddit’s platform. According to the announcement from Reddit, this new ad offering “will essentially let an advertiser identify an organic post that they find especially relevant to their brand or product and promote that in the Sponsored unit.” In turn, the author of the post will be notified and asked to give their expressed “opt-in approval” before their post can be used as part of a branded initiative. Reddit confirmed that the Promoted User Posts “will go live on Thursday, August 4.” In the meantime, the site is preparing for this update by “speaking with mod teams ahead of time before any user promoted posts go live in their subreddits.”

areddit promoted user post ad

Reddit offers this “hypothetical example” of its upcoming Promoted User Posts and notes that “Jenga is not a real advertiser at this time.”

Tumblr Launches Ads and Announces Monetization Features: Tumblr announced that “later this year,” its users will be able to “start making money from their blogs” with ads. While this “opportunity will be available to any eligible Tumblr,” the site assures users that they will have the option to “turn off on blog advertising in settings if [they are] not comfortable with it.” Tumblr is “still working out the details of the partner program,” so no launch date has been announced yet.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers “more control over branding” on TrueView for shopping ads. The new features include companion banners, “a new interactive banner appearing next to the video that lets viewers scroll through products while the video is playing next to it”; and product picker, which “lets advertisers easily choose and prioritize which of their products are featured as cards in a TrueView for shopping campaign.” These updates are rolling out “globally beginning now where TrueView for shopping is available.”

youtube companion banners

TrueView companion banners on YouTube appear next to the video and let viewers scroll through products while the video is playing next to them.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Brings Live Streaming to Mobile: YouTube will be “bringing the power of live video to creators everywhere” with the launch of live streaming on its mobile app. Mobile live streaming on YouTube “will have all the features your regular videos have – you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.” YouTube launched this new capability to a select group of users at VidCon and “will be rolling it out more widely soon.”

youtube mobile live video

YouTube launched mobile live streaming with select partners including The Young Turks at VidCon and “will be rolling it out more widely soon.”

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Targeting Tools Make Pinterest Ads More Effective: Pinterest added three new targeting options to let marketers and businesses target the delivery of promoted pins by combining their own business data with the data Pinterest collects on its users. The new targeting options include customer list retargeting, website visitor retargeting, and lookalike targeting. Businesses that work with Pinterest’s current Marketing Developer Partners “will be able to target these audiences by the end of the month.” To make it easier for businesses to onboard their data, Pinterest is “also working with Epsilon and LiveRamp.”

YouTube Launches YouTube Director: YouTube announced the release of a suite of products designed to let business owners create video ads from their phones.

Continue Reading

social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.” The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.”

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Enables Continuous Live Video Support and Geogating: “Facebook will now allow non-stop, long-form broadcasting.” TechCrunch reports that the only tradeoff for the Continuous Live Video API is that “unlike [the] normal Facebook Live stream, there’s no option to let people replay the stream later or rewind to earlier.” Facebook also rolled out a new geogating feature to the Live API, which allows publishers to “make a video visible only to people in a particular location if that’s where it’s most relevant or they only have limited broadcast rights.”

facebook live continuous broadcast

Explore.org uses Facebook’s Continuous Live Video API to power its nature cams.

Continue Reading