social media how toAre you wondering how to get people from YouTube to your website?

Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.

Why YouTube for Traffic?

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

First, your content can get found from within YouTube itself.

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social media how toAre you frustrated with your YouTube and video marketing efforts?

Most business owners test the “YouTube waters” by uploading a few videos, then walk away.

They return in a few weeks to notice each video has only a handful of views.

Is that your experience? If so, fret not! All is not lost…

In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.

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social media how toAre you using videos to market your business? Are you wondering how to get started?

Do you need some ideas to improve your videos?

We asked our writers to share their best tips on how to make video marketing easy for you.

How to Get Started Creating Videos

chris garrett

Chris Garrett @ChrisGarrett

#1: Try video now

My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner.

You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera.

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social media how toAre you on YouTube? Are you getting the results you hoped for?

In this article I’ll share 8 actionable tips to enhance your YouTube marketing.

Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

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social media how toAre you looking for that competitive edge? Want to know what your peers are up to?

Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors’ activities can give you insight into what works and what doesn’t.

The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.

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social media how toAlmost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.

In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.

#1: Answers

Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you’ve already answered on the FAQ page of your website.

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social media reviewsIt’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

#1: Engage Your Facebook Fans With Questions

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social media case studiesBack in October of 2009 we launched  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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social media how toSure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content?

Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

Here are 5 steps to get there:

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