Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.
However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.
A Little Background
In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.” This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.
Are you wondering how to analyze the reach of your YouTube videos?
YouTube’s video statistics and analytics tools help you measure results of your videos.
Why measure your YouTube marketing efforts using these tools?
These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:
- Discovered in organic search in both Google and YouTube results
- Watched by the largest and most relevant audience possible
- Shared across social networks, email and embedded on other websites
To improve results with your future content, dive into your YouTube Insights in the following ways.
Are you seeking more visibility for your YouTube videos?
Are you wondering how others do it?
If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.
Why YouTube Subscribers?
A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.
Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video.
Are you looking for some creative social media marketing ideas from businesses?
Look no further.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.
You’ll find inspiration for your social media marketing efforts here.
So let’s dive in!
Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.