8 Ways to Track YouTube Video Performance


social media how toAre you wondering how to analyze the reach of your YouTube videos?

YouTube’s video statistics and analytics tools help you measure results of your videos.

Why measure your YouTube marketing efforts using these tools?

These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:

  • Discovered in organic search in both Google and YouTube results
  • Watched by the largest and most relevant audience possible
  • Shared across social networks, email and embedded on other websites

To improve results with your future content, dive into your YouTube Insights in the following ways.

video statistics

The public statistics found below any YouTube video.

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6 Ways to Grow YouTube Subscribers and Your Exposure


social media how toAre you seeking more visibility for your YouTube videos?

Are you wondering how others do it?

If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.

Why YouTube Subscribers?

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.

The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.

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How Johnson & Johnson Uses YouTube to Create Awareness


social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.

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7 Creative Social Media Marketing Mini Case Studies


social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

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Social Customer Service Allows Startup to Outpace the Competition


social media case studiesPatton Gleason is the first to admit he can’t sell. And just over a year after going live with his online start-up, the Natural Running Store, he hasn’t had to try.

“I’m a terrible sales guy. I’m awful at it,” Gleason says. “But I really do like this idea of ‘can a relationship really be your big marketing vehicle?'”

Turns out, it can. By wowing customers with unheard-of service, Gleason has come close to replicating the in-store experience online. In doing so, he turned the Natural Running Store into a serious competitor in the running shoe arena.

And he’s done it without spending a nickel on outside advertising. The key has been to give online buyers a very personal touch and create bite-sized content for social media.

“It is 1000% a hustle in relationships,” he says.

The result: high search engine rankings, dozens of features on like-minded blogs and a profitable, growing business.

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YouTube Enhancements: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Adds More Communication Features: Recent updates on YouTube include “a new way to promote your Google+ profile on YouTube, more options in the Annotations Editor” and more options to post Channel Bulletins to your Channel Feed.

youtube share google+ button

Add a Google+ button to your YouTube channel.

youtube channel update

You can now share videos and playlists in your YouTube Channel Feed by posting a Channel Bulletin.

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5 Ways to Brand Your New YouTube Profile


social media how toAre you wondering what to do with the new YouTube look and feel?

Many people either love or hate YouTube’s platform facelift.

Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube’s new design is turning out to be a step in the right direction.

YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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3 New YouTube Changes and What They Mean for Businesses


social media toolsAre you thinking about doing more with YouTube?

In December of 2011, YouTube unveiled their latest design and navigational changes to the world.

Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.

Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?

This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.

Ready? Here we go!

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3 Ways to Use YouTube to Drive Traffic to Your Website


social media how toAre you wondering how to get people from YouTube to your website?

Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.

Why YouTube for Traffic?

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

First, your content can get found from within YouTube itself.

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