How to Present Your Social Media ROI Report to the Boss

social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

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Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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8 Ways to Track YouTube Video Performance

social media how toAre you wondering how to analyze the reach of your YouTube videos?

YouTube’s video statistics and analytics tools help you measure results of your videos.

Why measure your YouTube marketing efforts using these tools?

These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:

  • Discovered in organic search in both Google and YouTube results
  • Watched by the largest and most relevant audience possible
  • Shared across social networks, email and embedded on other websites

To improve results with your future content, dive into your YouTube Insights in the following ways.

video statistics

The public statistics found below any YouTube video.

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