How to Create YouTube Videos That Connect With People

social media how toAre you looking for ways to improve your YouTube videos?

Do you want to increase your YouTube channel views and subscribers?

Keep reading to discover five valuable tips to enhance your YouTube marketing.

Simple YouTube Strategy

Here’s a simple strategy.

Want to integrate YouTube into your online marketing strategy effectively?

Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.

This might be an answer to a frequent question, a tutorial or a customer review of your services.

When you use video strategically, YouTube will generate leads for your business.

In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.

#1: Turn New Viewers Into Subscribers With a Trailer Video

YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.

Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?

your trailer video

Your YouTube channel and trailer video as seen by nonsubscribers.

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Google+ Hangouts: What Marketers Need to Know to Get Started

Do you use Google+ hangouts for your marketing?

Are you wondering how hangouts can help your business?

To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video.

Brandee shares how you can use hangouts to promote your content.

You’ll learn the different techniques to help brand your hangouts and the best ways to promote attendance.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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YouTube Success: How to Create a Successful YouTube Channel

Do you use video in your marketing?

Are you wondering how YouTube can help promote your business?

To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging.

Gideon shares why YouTube is increasingly important for your business.

You’ll learn about the strategies you need to succeed and how to promote your videos to grow your audience.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Using YouTube to Build Your Brand, Authority and Business

Do you use YouTube videos to market your business?

Are you wondering how you can get more viewers and engagement for your channel?

To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.

Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You’ll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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6 Ways to Grow YouTube Subscribers and Your Exposure

social media how toAre you seeking more visibility for your YouTube videos?

Are you wondering how others do it?

If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.

Why YouTube Subscribers?

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.

The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.

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LinkedIn Group Search: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Rolls Out New Group Search: LinkedIn’s Group Search helps you search across all of the groups on LinkedIn to find the right one for you. You’ll find this search now gives you better results.

new linkedin group search

New Group Search results show your connections who may be in a particular group.

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5 Ways to Brand Your New YouTube Profile

social media how toAre you wondering what to do with the new YouTube look and feel?

Many people either love or hate YouTube’s platform facelift.

Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube’s new design is turning out to be a step in the right direction.

YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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3 New YouTube Changes and What They Mean for Businesses

social media toolsAre you thinking about doing more with YouTube?

In December of 2011, YouTube unveiled their latest design and navigational changes to the world.

Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.

Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?

This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.

Ready? Here we go!

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8 Ways to Maximize Your YouTube Marketing Results

social media how toAre you on YouTube? Are you getting the results you hoped for?

In this article I’ll share 8 actionable tips to enhance your YouTube marketing.

Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

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