Social Network for Social Media Marketers: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Social Network Launches for Social Media Industry: Social Media Examiner’s Networking Clubs just went public. “It’s a social water cooler for social media marketers,” says Michael Stelzner, CEO of Social Media Examiner. The free network has rich discussion and networking taking place.  There are three active clubs: The Facebook Club, the Blogging Club and the Small Business Club.

Social Media Examiner's Networking Clubs

Social Media Examiner launches Networking Clubs for social media marketers

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It Pays to Listen: Avaya’s $250K Twitter Sale

social media case studiesAvaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it’s on the company’s radar.

At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

“We’re listening to social media and responding,” said Paul Dunay, Avaya’s social media ringleader, who is global managing director of services and social media marketing.

There is no Tweet that goes unturned. No forum post that goes unturned where our name is mentioned.”

What began as a way to engage and support customers has evolved beyond even Avaya’s expectations. And if Avaya ever doubted its investment in social media, those concerns are now put to rest.

A recent quarter-million–dollar sale, which began on Twitter, soundly answered that question.

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