social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it through other apps like Twitter” and in places such as email signatures. When tapped on a mobile device, the URL “opens a preview of your profile on Snapchat with an ‘Add’ button.”

snapchat addme url

“You can copy your unique URL or instantly share it through other apps like Twitter.”

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social media toolsGoogle and Yahoo transformed how we find information. But now social media is creating real-time content that requires special search engines.

As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web.

New platforms hold much promise for marketers who want to understand trends and customer problems in real time. In this article I review three of the top real-time search engines (in no particular order), and each has a unique profile that fits certain use cases particularly well.

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social media how toTwitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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social media researchWhen you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely that social media marketing is on your radarMore and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.

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With social media marketing evolving at a rapid pace, it’s essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:

#1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)

Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.

Here are the top three areas respondents identified as obstacles:

  • Keeping visitors engaged:  30%
  • Getting people to join:  24%
  • Encouraging return visits to the online community:  21%

In addition, the majority of respondents agreed that the following are key business outcomes for their online communities:

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