Blogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.
Even the most prolific writers can find themselves with a serious case of “blogger’s block.”
When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.
A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.
Using Keyword Tools to Brainstorm Blog Post Topics
#1: Google Related Searches
There are a number of tools that can uncover related keywords and ideas for possible blog topics.
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.
Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog. Be sure to read the other takeaways listed below.
Great blog posts don’t magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.
Here are seven powerful blog posting habits:
Tip #1: Clear Targeting
The first rule for creating effective content for your business blog is to completely understand why you’re blogging. Have a thorough understanding of your ideal reader’s (your customer’s) profile and of your core message as it relates to your business. If you have a really clear idea about who you’re writing for, it’s going to be easier to write. Your blog posts will be on target and on purpose. You won’t be meandering off into subjects that are irrelevant to your audience.