Do you want to be considered an expert in your field?
Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.
In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.
#1: Create Your Blog
There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.
If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.
How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.
Are you a blogger? Using WordPress? This article contains a number of powerful plugins that will take your blog to the next level.
Blogging and Social Media?
Where does blogging fit into your social media mix? Many people I encounter still haven’t taken the time to start a blog for their business. I’ve heard many different reasons for not having a business blog—from not having enough time to insecurity about writing style.
Blogging should be one of the cores of your business. It should be right in the middle of your social media mix—the bulls-eye, the main target.
It’s important to note that your blog is the hub into which all of your social media networks feed for optimal exposure. Some people feel overwhelmed by the notion of starting and maintaining a blog, so below I discuss 11 essential WordPress plugins to get your blog off to a racing start.