Would you like to have the ability to blog from your mobile device?
In this article, I’ll show you what you need to run your blog from your mobile device.
Why Blog From a Mobile Device?
OK, so you’re not going to build a robust blog entirely on mobile.
But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.
In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.
“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”
And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.
In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
SlideShare Introduces Send Tracker for Email Tracking: “With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most.”
Looking for exciting new tools to simplify the blogging experience? If so, keep reading.
We decided to get the scoop on today’s hottest blogging tools.
We asked 22 pros to share their favorite new finds. Here they are…
A great blogging tool I discovered a few months ago is InboxQ. I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.
InboxQ lets you create campaigns with different keywords. Usually the best thing to do is to create campaigns with keywords from topics you specialize in. So when someone asks a question with those keywords, you will be updated about it and you can answer the question.
You can work on these questions and come up with better blog topics in your area of specialty. For example, I have two campaigns: one on white papers with keywords like white paper, whitepaper, etc., and the other on social media with keywords like social media, Twitter, Pinterest, Facebook, etc.
According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%.
In Search of Apps
As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp.