During this fascinating interview I explore these very concepts.
To learn the reasons why people widely share content, I interview Jonah Berger for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He’s also a marketing professor at the Wharton School and columnist for BusinessWeek.
Jonah shares the reasons behind why people engage with word of mouth and why marketers should pay attention to this.
You’ll learn about the 6 principles that drive people to share.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.
Be sure to check out the takeaways below after you watch the video.
If you don’t, you could be missing out on game-changing results.
According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.
The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.
No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth.
You know, those customers who are expressing their complaints on social media.
It just happens.
Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.
Remember: Negative word of mouth is an opportunity.
A great response strategy can convert angry and upset customers into loyal, raving fans. The rule of thumb is that while unhappy customers talk to 5 people, formerly unhappy customers you win back talk to 10.
Keep reading to discover nine ways you can build loyal fans who’ll love your business.
In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.
Logos Bible Software has worked hard to build its email list of 300,000. So choosing to shun that email list for its Black Friday promotion says a lot for the chosen alternative – social media.
Practically every other online retailer – and Logos is 100% online – blasted customers with their post-Thanksgiving email promotions.
But this software company solely relied on social media, from testing its ideas to launching the promotion to letting the resulting word of mouth do the work for them.
In response, Logos generated $300,000 in sales in those few days – three times what it brought in during the same period the year before. Not only did it add to the bottom line, but also Logos significantly expanded its fans, followers and customer connections to support future efforts.
I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.