social media toolsDoes social media marketing contribute to your bottom line?

Are you looking for tools to boost your ROI?

As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively.

In this article you’ll discover four tools to improve your social media marketing.

4 social media marketing tools

Discover four tools to improve your social media marketing.

Continue Reading

13 Comments

social media viewpointsMarketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it’s credible.

Unfortunately, trust is on the decline.   The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman’s 2010 Trust Barometer study.

That’s an alarming statistic for marketers wanting to tap into the power of word of mouth through social media marketing.  This article will provide three simple steps you can take to ethically market with social media.

What’s The Problem

Some marketers have cited this decline in credibility as a result of “friends” becoming defined more loosely because of social media. Sure, we’re Facebook friends with someone and we’re Twitter followers of someone, but are we really friends with them? Do we trust the word of mouth recommendations of people we’re Facebook friends with and Twitter followers of?

Continue Reading

15 Comments