Social Influence: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Klout Comes to Facebook Pages: The social marketing platform Involver joins forces with the online influence measurement tool Klout to bring Klout to Facebook pages. This gives brands a new way to engage with their most influential fans, and to reward consumers based on their influence as measured by Klout.

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Facebook Promotions: What You Need to Know

social media how toAre you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you?

Look no further.  This article will provide an in-depth look at Facebook’s promotional rules.

The Tricky Rules

Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.

For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).

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How to Turbo-Boost Your Facebook Page With Apps

social media expert interviewHave you considered enhancing your Facebook page with a Facebook app?  Are you wondering which ones are great and how to add them to your page?

Well, look no further.  In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.

Be sure to share your feedback and see the show notes below.

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