7 New Ways to Improve Your Google Rankings

social media how toWondering how to respond to Google’s recent algorithm changes (known as Panda)?

Keep reading to find out.

A bit of history

In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.

According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.

159 comments

 
 

9 Ways to Transform Your Website Into a Social Media Hub

social media how toShould your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

Keep reading to discover how.

Should Your Site Be Social-Enabled?

There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.

75 comments

 
 

Top 6 Social Media Mistakes And How to Fix Them

social media how toWhile there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.

Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.

64 comments

 
 

Six Ways Blogs Are Changing the Web

social media toolsCall me biased, but blogs are changing everything and WordPress is leading the charge.  Millions of blogs have sprung up over the last few years and transformed the publishing world.

This represents a big opportunity for your business.

A Little Context

In the early days of the Internet, websites were static creatures. Once a site was published, that’s pretty much how it stayed. Websites were built by programmers and even minor changes required contacting the designer or a specialized web manager.

Then came the blog.

Blogging turned the once-boring website into an ever-changing, dynamic creature. With the advent of the blog came blogging software and the ability to quickly publish content.

81 comments

 
 

7 Ways Posterous Improves Your Social Media Presence

Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words.  You can set up your account and publish content simply by sending an email. Yes it’s that simple!

Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.

There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.

60 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report