8 Ways to Use Google+ Hangouts for Your Business


social media how toDo you use Google+ Hangouts?

Interested in ways to use them for your business?

Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.

In this article you’ll discover eight ways to use Google+ Hangouts for your business.

use google+ hangouts for business

Discover eight ways to use Google+ Hangouts for your business.

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5 Ways to Grow Your Email List With Social Media


social media how to Do you want more email subscribers?

Are you looking for ways to move social media fans and followers to your email list?

In this article, I’ll show you 5 ways to use social media to build your email list.

Why Email?

At least 91% of consumers check their email every day.

One of the most heavily used communication channels to date, email marketing is considered the third overall most effective channel for lead generation for marketers in 2013, producing 13% of all leads.

To grow your email list, there are ways you can make use of the engagement you have with your social media audience to turn your followers into subscribers who’ll become long-term customers.

Here are five tips:

#1: Use a Simple Sign-Up Form

Businesses of all sizes should set up a simple email sign-up form on their social channels to make it easy for your most invested fans to easily subscribe to your list.

On Facebook, dedicate a tab at the top right-hand side of your page for an email form. Then, people simply have to click on the icon to visit the sign-up form.

Make sure to use an image and call to action in this tab to incite people to click and subscribe.

email-signup-tab

This tab can live at the top right of your Facebook page to make it easy for fans and non-fans to subscribe to your list.

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12 Ways to Market Your Event With Social Media


social media how toWhether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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13 Ways to Move Your Facebook Fans to Action


Perhaps you have a Facebook Fan Page and even some fans.  But now what?  How can you encourage your fans to act and interact?

In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.

However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?

They will come and they will stay if you give your fans good reason to engage.

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