Many businesses are discovering the power of audio podcasting and how this content can help them grow their business.
So we asked the podcasting experts to share their tips.
What follows will help you connect with your audience on a more personal level and extend your online community.
Podcasting is a lot like on-demand talk radio.
There are hundreds of millions of people walking around with podcast-enabled smartphones.
Those people have moments where they’d love to consume some engaging or educational content (while driving, while walking, while at the gym…).
Podcasting offers a popular and growing platform for businesses.
That’s why Social Media Examiner recently started the Social Media Marketing podcast.
As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., “We’re the best! Take our word for it.”).
Nor can a company simply opt out and remain silent (as epitomized in Northwestern Mutual’s “The Quiet Company” ad campaign of years past).
As social media channels have increased, so has the need to communicate effortlessly and simultaneously. Just as presidential candidates now face the constant scrutiny of a 24-hour news cycle, companies are being called on to respond in real time across multiple media platforms. This is not a time for hesitation.
To market effectively, companies need a consistent, compelling brand voice—one that doesn’t pause, mumble or clam up. Here are five ways to share your message comfortably and confidently.
So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.
Keep reading to discover five tips to make your company more “human.”
The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.
Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words. You can set up your account and publish content simply by sending an email. Yes it’s that simple!
Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.