LinkedIn Group Changes: What Marketers Need to Know

social media reviewsAre you active on LinkedIn?

Wondering about the recent changes to groups?

LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.

In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.

What the Changes Mean

LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon.

what marketers need to know about new linkedin groups

Discover what marketers need to know about the changes to LinkedIn Groups.



How to Use LinkedIn Publisher Statistics to Refine Your Marketing

social media toolsDo you use LinkedIn Publisher?

Want to get deeper engagement from your posts?

LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you.

In this article I’ll share how to access LinkedIn Publisher statistics and how to use them strategically.

use linkedin publisher statistics

Discover how to use LinkedIn Publisher Statistics to refine your marketing.



How to Create LinkedIn Ads That Generate Results For Your Business

social media how toDo you use LinkedIn to prospect for new business?

Want to reach a highly targeted professional audience with your message?

LinkedIn ads are an excellent way to increase visibility and generate leads.

In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.

create linkedin ads

Discover how to create LinkedIn ads that generate results.



How To Improve Your LinkedIn Productivity With Third-Party Apps

social media toolsDo you use LinkedIn to connect with new prospects?

Are you looking for better ways to network with LinkedIn?

The right third party applications can save time and automate your LinkedIn experience.

In this article you’ll discover applications that will help increase your LinkedIn communication and productivity.

use third-party linkedin apps

Discover how to increase LinkedIn productivity with third-party apps.



How to Use the LinkedIn Data Export Tool to Improve Your Marketing

social media how toDo you want to analyze your past interactions on LinkedIn?

Do you want information that could help you understand your LinkedIn behavior?

The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity.

In this article I’ll share the seven export files you can use to target ads, build keyword lists, create a list of connections and more.

how to use the linkedin data tool

Find out how to download useful information using the LinkedIn Data Export Tool.



How to Use the New LinkedIn Header Image for Profiles

social media how toHave you noticed the new images at the top of LinkedIn profiles?

Do you want to grab people’s attention and really show them who you are?

LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.

In this article you’ll discover how to choose what to share in your header image and how others are using theirs.

Know Your Header Image Basics

linkedin hero image

Learn to use the LinkedIn hero image.



How to Use LinkedIn Publisher to Get More Visibility

social media how toDo you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility

What you need to know for more visibility on LinkedIn with Publisher.



LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn

Do you use LinkedIn for your business?

Are you wondering how to use LinkedIn to find prospects and customers?

To learn about how to build strategic relationships through LinkedIn, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business.

Viveka shares how she prospects on LinkedIn for her business.

You’ll learn about the tools available to make prospecting easy and what you need to do to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.



6 Ways to Use the New LinkedIn Features to Get More Business

social media how toAre you looking to get more business using LinkedIn?

Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to its entire membership.

In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

linkedin new look

LinkedIn's cleaner, streamlined look.

Let’s take a look at how LinkedIn’s new look and features can help you get more business!



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