Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business


Do you use visuals to market your business?

Are you wondering how you can tell a story with visuals?

To learn how your business can benefit from visual storytelling, I interview Ekaterina Walter for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling.

Ekaterina shares why storytelling is important for your business.

You’ll discover how to get started, the type of visuals that work and brands that do it well.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How to Create Visual Social Media Content


social media how to Do you use images to boost engagement?

Are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging.

In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.

The Big Picture

Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.

People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.

Here’s a lot of important stuff you need to know about visual content for social media marketing.

#1: Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.

marketing tech blog

Read up on why your social media should have a visual focus over on the Marketing Tech Blog.

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5 Ways Businesses Are Using Visual Storytelling on Facebook


social media how toAre you looking for creative ways to use visual storytelling in your social media marketing?

Do you have a great story to tell, but you’re not sure how to share it?

Every company has a story to tell.

It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.

In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Why Tell a Visual Story?

A picture is worth a thousand words. It’s a cliché for a reason. When you’re scrolling through the news feed, what catches your eye? Most updates are text, but Facebook users like pictures.

Posting images can help increase engagement and shares on Facebook. Photo posts account for 93% of the most engaging posts on Facebook. They can get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts!

Are you using pictures to your advantage? Below are five examples of companies that are wowing their fans with visual stories.

#1: Use Clever Photo Collections

The American Express Facebook page strives to give a strong visual representation of the brand. That can be a tall order for a service-based company. American Express rose to the challenge by taking photographs of related items, then sharing them with short updates that ask a question or evoke a certain feeling.

Recently, the freezing weather in the US has everyone talking. American Express shared this simple but hugely descriptive picture on their Facebook timeline.

american express christmas facebook image

American Express connects with fans through a simple image.

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26 Ways to Use Visuals in Your Social Media Marketing


social media how toHave you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?

In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.

#1: Add Text to Your Photos

Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.

Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.

Add text to images to heighten the message.

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21 Social Media Marketing Tips From the Pros


social media how toAre you struggling to keep up to date with the best social media marketing tips?

Would you like to know how to get the best results with your social media marketing?

We asked twenty-one social media marketing experts to share their best social media tips today.

Here’s what they had to say.

#1: Attract Leads With Facebook Offers

amy porterfield

Amy Porterfield

If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.

Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.

Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.

juice offer

Here's an example of a lead generating Facebook Offer.

Here’s why they work:

  1. Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads).
  2. Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook.
  3. You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them.
  4. When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
  5. When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).

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4 Businesses Leveraging Storytelling With Images


social media how toHave you noticed the importance of images in social media?

Do you use images to tell stories about your business?

Keep reading to discover four creative uses of images with social media.

Why Images Now?

The way we use images is changing.

Instead of taking photographs at important life events and sharing them with a few family and friends, we’re uploading them to our social media pages, sharing them with companies and broadcasting them to the world.

“Pictures or it didn’t happen” is our new mantra. And these days, images aren’t just something you look at—they’re the center of most of our engagements online as people share, comment and engage with image creators.

“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape in the 1990s. “What some are now calling the dawn of the Imagesphere.”

On Facebook, up to 250 million photographs are uploaded every day, and those photographs are prominently featured on the social media platform.

A post that includes an album or picture receives 120-180% more engagement from fans than a text-based post.

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