9 Ways to Become a Better Facebook Community Manager

social media how toWould you like to have a thriving Facebook community?

Are you looking for tips to improve your community?

In this article I’ll share 9 tips to improve your Facebook community.

#1: Know Your Voice

Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.

Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?

If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.

know your voice

ModCloth has an offbeat, humorous voice that engages their audience.

56 comments

 
 

26 Ways to Use Visuals in Your Social Media Marketing

social media how toHave you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?

In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.

#1: Add Text to Your Photos

Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.

Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.

Add text to images to heighten the message.

109 comments

 
 

How to Enhance Your Instagram Web Profile for Improved Exposure

social media how toDoes your business use Instagram?

Have you checked out Instagram since they released user profiles on the web?

Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).

But all that changed with the recent introduction of web profiles.

Here’s what marketers need to know.

Why Instagram Web Profiles Matter

These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.

Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.

starbucks instagram web profile

An example of the new Instagram web profiles.

For community managers, it’s a plus to have the ability to update and manage your accounts on the web. Having said that, Instagram web profiles aren’t necessarily a game-changer.

25 comments

 
 

5 Ways Marketers Can Use Instagram

social media how toHave you noticed how more marketers are using images in their social media marketing?

Would you like to know how your business can use the popular sharing site Instagram?

In this article, I will show you five ways to use Instagram to enhance your marketing.

Why Instagram?

In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.

When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.

However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.

search for marketing

Search for "marketing" on Instagram.

When creating your marketing strategy, do not forget about this great—yet underutilized—platform.

71 comments

 
 

21 Social Media Predictions for 2013 From the Pros

social media viewpointsAre you wondering what 2013 might look like for social media marketing?

If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.

To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.

Here’s what they had to say.

And if you’re curious, here were the 2012 predictions.

#1: Ecommerce and Social Media Grow Together

Viveka Von Rosen

Viveka Von Rosen

I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.

When I asked my personal ecommerce expert Gideon Lask (CEO and founder of BuyaPowa), he said one huge trend in ecommerce will be the continued empowerment of the consumer.

“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”

160 comments

 
 

Top 20 Social Media Marketing Articles From 2012

social media reviewsHave you kept up to date with the best social media marketing practices?

Are you looking for actionable tips you can apply to your business?

Here are our most popular articles from 2012.

7 New Facebook Changes Impacting Businesses

Did you follow all of the changes on Facebook in 2012?

Facebook made many changes that impact anyone with a Facebook Page.

macy's

The new timeline cover photo for Macy’s.

Several of these changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).

Read more for an overview of the changes and how brands can take advantage of some of the new features.

46 comments

 
 

Social Media Trends for Small Businesses

social media expert interviewIn this video I interview Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing.

Anita shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.

Be sure to check out the takeaways below after you watch the video.

38 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures