Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement?
People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
#1: Give Your Audience What They Need
If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.
Are you looking for ways to get noticed and attract more business opportunities on LinkedIn?
In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out.
What is LinkedIn’s Professional Portfolio?
LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content.
It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. By adding an interactive, rich media experience to your profile, you can leverage the power of imagery.
Are you looking for tips to improve your community?
In this article I’ll share 9 tips to improve your Facebook community.
#1: Know Your Voice
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.
The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.
#1: Add Text to Your Photos
Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.
Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.
Have you checked out Instagram since they released user profiles on the web?
Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).
But all that changed with the recent introduction of web profiles.
Here’s what marketers need to know.
Why Instagram Web Profiles Matter
These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.
Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.
Would you like to know how your business can use the popular sharing site Instagram?
In this article, I will show you five ways to use Instagram to enhance your marketing.
In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.
When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.
However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.
When creating your marketing strategy, do not forget about this great—yet underutilized—platform.
If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.
To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2012 predictions.
#1: Ecommerce and Social Media Grow Together
I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.
Are you looking for actionable tips you can apply to your business?
Here are our most popular articles from 2012.
7 New Facebook Changes Impacting Businesses
Did you follow all of the changes on Facebook in 2012?
Facebook made many changes that impact anyone with a Facebook Page.
Several of these changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).
Anita shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.
Be sure to check out the takeaways below after you watch the video.