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You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Are you sharing the real you in your social marketing?
It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.
In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.
#1: Tell a Really Good Story
As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.
When was the last time you changed the way you share news and updates?
When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.
In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.
#1: Make Your Images Interactive
ThingLink‘s fun, dynamic, visual format draws attention to your updates.
You can add text or multimedia overlays to any of your photos or images, but what makes this tool more interesting than others is that the results are interactive.
Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more.
Home Depot uses ThingLink images to share room and home décor DIY suggestions and tutorials. For example, they overlaid this photo of a DIY Sawhorse Table with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.
Would you like to create attractive images to share?
When creating images for social media, quality makes a difference.
In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms.
Why Create Images for Social Media?
In this visual-centric world, it’s more important than ever to create high-quality sharable images.
Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Share product pics, recipes, team photos, location, checklists and more. “It’s amazing how by just taking ordinary words… and putting them on a background makes the difference between a post that barely gets noticed and one that gets liked, shared, retweeted or reposted,” she says.
Are you connecting with your fans through visual content?
Pictures and video can inspire and amaze your audience in a way text just can’t.
In this article you’ll find five ways you can use images and video to connect with and add value for your audience.
Your Audience Craves Visual Content
Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.
If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.
Do you know how to connect with others on Instagram?
Are you using Instagram as a networking tool?
Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers.
In this article, you’ll find out how Instagram Direct can help you build a larger network.
What is Instagram Direct?
Similar to Snapchat, Instagram Direct allows users to send pictures and video to others privately–like a direct message on Twitter or a private message on Facebook.
Only you and the person or group you send the message to can see the content.
Can you effectively communicate visually?
Infographics are powerful ways to get attention.
In this article, you’ll discover how to craft infographics that are widely shared.
Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us.
We didn’t start using alphabets until about 5500 years ago.
The fact is, our evolving brains continue to interpret images faster than text. What that means for brands is visual storytelling is essential to delivering highly effective messages.
Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. They combine charts, diagrams, pictures and stylized text into a visually pleasing package.
Marketers need to know where (and how) they should focus their efforts for maximum ROI.
This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each.
#1: People Spend More Time on Visual Networks
It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions.
As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time on Pinterest (1:17 minutes) or Tumblr (1:38 minutes) than on Twitter, LinkedIn, MySpace and Google+ combined.
Do you use pictures in your social marketing?
People want pictures in their social channels.
When done right, these pictures become visual stories.
In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important.
Great Marketers Are Great Storytellers
As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape.” Some are now calling it the dawn of the Imagesphere.”
Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more.
These channels help you tell stories that create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers.
Below I’ll show you how five brands are using visual stories to engage their audiences.
#1: Give Life to Your Products
Stories don’t have to be history and they don’t have to be long. In fact, quick-moving social platforms encourage using fewer words. Twitter has always limited you to 140 characters, but now you can add a picture or video to your update to reinforce your message.
Whole Foods Market used this picture on Twitter to emphasize how their products fit into customers’ lifestyles: