Do you want to use Instagram effectively for your business?
Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions.
In this article I’ll explain how to use Instagram to drive big results for your business.
Do you use fonts, colors and clever effects to make your company’s images more recognizable?
Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.
In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
Here’s what they had to say.
#1: Mine Twitter to Grow Your Audience
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.
Are you looking for new design tools to help you create visual content?
Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences.
In this article I’ll show you eight design resources and tools that can help you create visual content quickly and easily.
#1: Find Images Without Copyright
Can you create them yourself, or do you think you lack design skills?
It doesn’t make sense to hire a graphic designer every time you need an image.
In this article I’ll show you three online design tools to make your own shareable images–no formal design skills necessary.
#1: Create Reusable Images With Layers
Canva is an online tool built by designers who had non-designers in mind. When you open your account, Canva offers a quick tutorial and five Starter Challenges to get you going. You can also check out the other design tutorials on the home page–each one takes about three minutes.
Do you need help getting started?
You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Are you sharing the real you in your social marketing?
It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.
In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.
#1: Tell a Really Good Story
As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.
When was the last time you changed the way you share news and updates?
When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.
In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.
#1: Make Your Images Interactive
ThingLink‘s fun, dynamic, visual format draws attention to your updates.
You can add text or multimedia overlays to any of your photos or images, but what makes this tool more interesting than others is that the results are interactive.
Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more.
Home Depot uses ThingLink images to share room and home décor DIY suggestions and tutorials. For example, they overlaid this photo of a DIY Sawhorse Table with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.
Would you like to create attractive images to share?
When creating images for social media, quality makes a difference.
In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms.
Why Create Images for Social Media?
In this visual-centric world, it’s more important than ever to create high-quality sharable images.
Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Share product pics, recipes, team photos, location, checklists and more. “It’s amazing how by just taking ordinary words… and putting them on a background makes the difference between a post that barely gets noticed and one that gets liked, shared, retweeted or reposted,” she says.