Are you wondering how to include fan content in your social media?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!
Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.
You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.
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Do you need to come up with additional social media updates?
Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.
In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.
Do you need help getting started?
You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Do you keep text and image updates separate?
Have you considered how text and visual content complement each other?
Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.
In this article I’ll show you seven ways companies are using visual content to get better overall engagement.
Have you considered using Twitter animated GIFs in your tweets?
Twitter’s newest feature lets you include animated images, called GIFs, in your tweets.
Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter.
In this article you’ll discover three ways you can use animated GIFs as a Twitter marketing tactic for your business.
Why Twitter Animated GIFs?
You’ve probably seen an animated GIF, but may not have known what it was called. Animated GIFs are short clips of images (from movies, individual pictures, etc.) that play on a loop. Here’s an example Pizza Hut shared on its Twitter account:
— Pizza Hut (@pizzahut) July 15, 2014
Are you customizing your tweets for maximum attention?
About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.
In this article you’ll discover six ways to improve your tweets and get noticed.
#1: Personalize Retweets
Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button!
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.
Would you like to improve your LinkedIn marketing?
Are you wondering what LinkedIn marketing tips the pros like to use?
We asked top social media pros to share their hottest LinkedIn marketing tactics.
In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.
#1: Use LinkedIn Sponsored Updates
One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.
Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.
Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.
Would you like to reach an audience ready to share your creative content?
For companies with strong visual content Tumblr is a largely untapped opportunity.
In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.
If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?
What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?