9 Ways to Become a Better Facebook Community Manager
Would you like to have a thriving Facebook community?
Are you looking for tips to improve your community?
In this article I’ll share 9 tips to improve your Facebook community.
#1: Know Your Voice
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.
The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.
ModCloth has an offbeat, humorous voice that engages their audience.
26 Ways to Use Visuals in Your Social Media Marketing
Have you noticed more photos on social networks?
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.
#1: Add Text to Your Photos
Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.
Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.
Add text to images to heighten the message.
Should You Be on Tumblr? Seven Business Case Examples
Are you looking for an effortless blogging platform for your business? Tumblr has 30 million+ blogs and is business-friendly.
It easily supports text, images and videos from your mobile phone, browser or desktop.
Read how seven businesses created interesting blogs using Tumblr.
How Tumblr Works
With more than 10 billion posts and 30 million blogs, Tumblr is quickly becoming a force in the world of social media. It combines the social sharing of Twitter and Facebook with a clean, easy-to-use blogging platform.
Startup Company Eliminates the Cold Call With Twitter
Many salespeople swear by cold calling. But the inherent problem with it? Interrupting people when they’re otherwise engaged. The person might be amenable – or might be turned off.
“We spent a lot of time cold calling or direct emailing,” said Craig Robertson, co-founder and CEO of ecycler.com. “We would catch people when they were busy and they didn’t want to talk to us.”
ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man’s trash is another man’s treasure, the site connects recycling discarders with collectors for mutual benefit.
7 Ways to Use Psychological Influence With Social Media Content
One of the hallmarks of social media is content: creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral?
What follows are seven strategies you can employ to help your content succeed.
The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.
