Visual Content: How to Create Shareable Images People Love

Do you use images in your social media marketing?

Are you interested in finding ways to create more shareable visual content quickly and easily?

To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim’s also an expert in using visuals for social media marketing. She’s the author of a new book, Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

Kim explores visual content and how it can enhance your social media marketing.

You’ll discover the importance of using visual content in your social media marketing; the different types of visual content you can create for your brand or business; and the best tools, apps and resources for creating visual content at your desktop or on the go.

create shareable images people love podcast image

Listen as Kim Garst shares how to create shareable images people love.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Create Social Media Images That Support Your Brand

social media how toAre you getting maximum results from your visual content?

Do you use fonts, colors and clever effects to make your company’s images more recognizable?

Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.

In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.

social media images to support your brand

Find out to create social media images to support your brand.

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How to Improve Your Social Media Ads Using Brain Science

social media how toAre you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

How Attraction Works

Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.

In other words, it decides what you pay attention to.

improve social media ads

Find out how to improve your social media ads using brain science.

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How to Design Social Media Images for Brand Recognition

social media how toAre you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.

branding social media images

Find tips for branding your social media images.

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How to Optimize Your Images to Work Across Social Networks

social media how toDo your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.

Why Make One Image?

Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.

Creating separate images to look good on each social channel can be time-consuming and costly.

optimize image for three social networks

Learn tips for optimizing a single image to work across three social networks.

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How to Take Your Visual Content to the Next Level

social media how toDo you want to share stronger visuals?

Have you looked at what other content creators are doing?

Watching what works for others in your industry can help you create content that increases engagement with your own audience.

In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.

#1: Generate Ideas From Pinterest

When seeking visual inspiration, Pinterest should be your first stop. You’ll find lots of creative ideas uploaded and shared by others that you’ll want to repin. You may also get ideas for pictures to take and pins to create, as well as inspiration for your blog.

take visual content to the next level

Find out how you can take your visual content marketing to the next level.

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Five Ways Brands Use Visual Content for Maximum Impact

social media how toDo you want to stimulate online growth and engagement?

Are you using visual marketing in your business?

Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.

In this article I’ll show you how five brands are using visual content successfully.

Why Use Visual Content in Your Marketing?

When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.

use visual content for impact

Find 5 ways to use visual content for maximum impact.

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Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Do you want your fans to help market you?

Are you wondering how to include fan content in your social media?

To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!

Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.

You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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26 Creative Ways to Publish Social Media Updates

social media how to Are you struggling to find ideas for posts on Twitter, Facebook and Google+?

Do you need to come up with additional social media updates?

Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.

In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.

26 social media updates

Find 26 ways to publish updates on social media.

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