Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content

social media how to

Is visual content part of your social media marketing?

Are you trying to decide whether to use Instagram or Snapchat?

Snapchat and Instagram share the same basic purpose. While many businesses want to know which is better for marketing, the truth is both have value.

In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.

Snapchat and Instagram Stats

Instagram and Snapchat have more similarities than just being photo sharing platforms. They also have some commonality in how they both appeal to younger age groups, are mobile-driven and have large portions of their audience use the apps daily.

decide whether snapchat or instgram is ideal for your visual content

Discover how to decide whether Snapchat or Instagram is ideal for your visual content.



5 Ways to Use Fan Content to Improve Your ROI

social media how toDo you want to increase the ROI for your social media campaigns?

Have you considered fan content?

Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time.

In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media.

use fan content to improve roi

Discover how to use fan content to improve your ROI.



How to Boost Your Engagement With Visual Content

social media tools Do you want more engagement on your social channels?

Have you considered using visual content?

There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them.

In this article you’ll discover how to use visual content to boost engagement.

boost engagement with visual content

Discover how to boost engagement with visual content.



9 Ways to Improve Your Pinterest Marketing

social media how to Does your business use Pinterest?

Want to get more exposure and engagement for your pins?

Marketing on Pinterest is an excellent way to showcase your business, engage current and potential customers and boost your bottom line.

In this article I’ll share nine ways to improve your Pinterest marketing.

nine tips to improve pinterest marketing

Discover nine tips to improve your Pinterest marketing.



How to Tell Stories With Facebook and Instagram Carousel Ads

social media how toWant to make sure your ads stand out on Facebook and Instagram?

Have you tried Carousel Ads?

While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.

In this article, I’ll share how to use storytelling in carousel ads to promote your products and stand out from your competitors.

tell a story with facebook and instagram carousel ads

Discover how to tell stories with Facebook and Instagram Carousel ads.



Essential Guide to Video Marketing: A Resource for Marketers

social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.



Visual Content Marketing: A Resource Guide for Marketers

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Do you want to discover how to better market yourself and your business with visual content?

Are you looking for a resource guide for your visual content marketing efforts?

This article will help you find tools to create the perfect image, drive traffic and engagement with your images and use visual content to improve your marketing.

Keep reading to discover how to master visual content marketing.

Get Started With Creating Images

How to Get Started With Visual Content Marketing: Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.

visual content marketing resources

Discover visual content marketing resources.



How to Create Pinterest Content That Connects: What Marketers Need To Know

social media how toDo you use Pinterest for your social media marketing?

Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.

create pinterest content that connects

Discover how to create Pinterest content that connects.



How to Use Visual Content to Drive More Traffic

social media how toDo you create images?

Do they inspire your readers to take action?

When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content.

In this article I’ll share three creative examples from businesses that used visual content to drive traffic and get results.

use visual content to drive traffic

Discover how to use visual content to drive more traffic.



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