Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.
Would you like to improve your LinkedIn marketing?
Are you wondering what LinkedIn marketing tips the pros like to use?
We asked top social media pros to share their hottest LinkedIn marketing tactics.
In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.
#1: Use LinkedIn Sponsored Updates
One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.
Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.
Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.
Would you like to reach an audience ready to share your creative content?
For companies with strong visual content Tumblr is a largely untapped opportunity.
In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.
If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?
What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?
Do you want to know how to make your pictures stand out on Twitter?
Twitter’s in-stream preview images highlight your shared visual content, so make the most of them.
In this article I’ll show you four ways to get your Twitter followers to pay attention to your pictures.
#1: Prep Photos for Automatic Resizing
Twitter’s in-stream preview lets users share and view photos right in their feeds, without having to click a link. It’s handy.
What’s not handy, though, is that Twitter automatically chooses a section of your image to display in the in-stream preview, forcing anyone who wants to see the whole thing to actually click on the tweet. That kind of defeats the purpose of in-stream preview.
For example, if I want to tweet this image of me working with my team, I could just upload the image to Twitter, send the update and call it a day. But I have no idea what part of that image is going to make it into the in-stream preview.
When was the last time you changed the way you share news and updates?
When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.
In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.
#1: Make Your Images Interactive
ThingLink‘s fun, dynamic, visual format draws attention to your updates.
You can add text or multimedia overlays to any of your photos or images, but what makes this tool more interesting than others is that the results are interactive.
Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more.
Home Depot uses ThingLink images to share room and home décor DIY suggestions and tutorials. For example, they overlaid this photo of a DIY Sawhorse Table with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.
Have you looked at how other brands are increasing their Instagram visibility?
With the right pictures and tactics, you can create a stronger Instagram presence.
In this article you’ll discover five ways you can build visibility on Instagram.
Do you need to breathe new life into your word-of-mouth tactics?
You don’t have to create elaborate campaigns to drive visibility for your business.
In this article you’ll discover four ways to make customers want to take and share pictures related to your brand.
Why Photos Work for Social Chatter
No one leaves the house without their smartphone. Documenting our every action is woven into our daily routines and photos are the easiest way to do that.
And yet I’m constantly surprised that most businesses don’t take advantage of this marketing opportunity.
It only takes a simple request and most people are happy to take and share pictures while in your store or at your event—especially if you give them a fun way to do it.
You can increase your return on these social shares by highlighting your social profile URLs, handle and hashtag in high-traffic areas and asking people to tag you in their updates.
Below are four ways to make it irresistible to share photos of your brand.
#1: Encourage Unexpected Activities
I love the way Art Series Hotels have infused fun into their guests’ stay–and increased social shares about their brand to boot.
The hotels leave postcards in guests’ rooms asking them to jump on the bed and share the fun photos with their friends (tagging the hotel of course).
Would you like to create attractive images to share?
When creating images for social media, quality makes a difference.
In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms.
Why Create Images for Social Media?
In this visual-centric world, it’s more important than ever to create high-quality sharable images.
Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Share product pics, recipes, team photos, location, checklists and more. “It’s amazing how by just taking ordinary words… and putting them on a background makes the difference between a post that barely gets noticed and one that gets liked, shared, retweeted or reposted,” she says.
Are you connecting with your fans through visual content?
Pictures and video can inspire and amaze your audience in a way text just can’t.
In this article you’ll find five ways you can use images and video to connect with and add value for your audience.
Your Audience Craves Visual Content
Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.
If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.