Do you need help getting started?
You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Are you looking for new ways to present your message?
Today’s marketers are using visual content to capture their readers’ interest and attention.
In this article I’ll show you four of the best free tools you can use to create strong visual content for social media.
Why Stand-Out Visual Content?
All of those people we’re trying to reach–fans, followers, customers–overlap with the same people our competitors are trying to reach. All of us are clamoring to have our content noticed over everyone else’s.
Text alone is hollow. It doesn’t attract much interest and it’s easily overlooked. Visual content has become one of the most important ways to bring attention to your social marketing efforts.
#1: Design Infographics
Right now, infographics are the hot thing. They’ve taken content marketing by storm because they bring data to life. There’s no doubt they’re eye-catching.
The problem is that creating infographics can be a headache if you’ve never done it before. Until now. Instead of buying the right software and hiring an expensive graphic designer, you have a number of free and affordable options.
I’ve tested many of them and Easelly is my favorite because it’s so easy to use (a nice reflection of its name).
When was the last time you changed the way you share news and updates?
When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.
In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.
#1: Make Your Images Interactive
ThingLink‘s fun, dynamic, visual format draws attention to your updates.
You can add text or multimedia overlays to any of your photos or images, but what makes this tool more interesting than others is that the results are interactive.
Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more.
Home Depot uses ThingLink images to share room and home décor DIY suggestions and tutorials. For example, they overlaid this photo of a DIY Sawhorse Table with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.