Visual Content: How to Create Shareable Images People Love

Do you use images in your social media marketing?

Are you interested in finding ways to create more shareable visual content quickly and easily?

To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim’s also an expert in using visuals for social media marketing. She’s the author of a new book, Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

Kim explores visual content and how it can enhance your social media marketing.

You’ll discover the importance of using visual content in your social media marketing; the different types of visual content you can create for your brand or business; and the best tools, apps and resources for creating visual content at your desktop or on the go.

create shareable images people love podcast image

Listen as Kim Garst shares how to create shareable images people love.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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8 Visual Content Apps to Create Stunning Images and Videos

social media toolsDo you want to present visual messages in new ways?

Are you looking for new design tools to help you create visual content?

Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences.

In this article I’ll show you eight design resources and tools that can help you create visual content quickly and easily.

8 visual content apps

Find 8 apps to create stunning social media images.

#1: Find Images Without Copyright

If you’re looking for photos to use in your images, I have two resources for you: Unsplash and New Old Stock.

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How to Use Visual Content for Real-Time Engagement

social media how to Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

real-time visual content engagement

Find out how to use visual content for real-time engagement.

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5 Ways to Connect With Your Fans Using Visual Content

social media how toDo you give your customers the best information in the simplest way possible?

Are you connecting with your fans through visual content?

Pictures and video can inspire and amaze your audience in a way text just can’t.

In this article you’ll find five ways you can use images and video to connect with and add value for your audience.

Your Audience Craves Visual Content

Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.

If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.

my kids' adventures collage

Stand out from the crowd by sharing images that convey your story.

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3 Steps to Promote Your Blog on Pinterest and Facebook

social media how toWould you like to drive more traffic to your blog from Facebook or Pinterest?

Are you optimizing your blog posts for social shares?

Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.

In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.

Getting the Formula Right

If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.

In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.

optimized facebook book tour image post

A combination of good content, a pinnable image and cross-linking can get you more repins.

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6 Ways to Use Pinterest to Promote Your Brand

social media how to Is Pinterest part of your marketing strategy?

Have you ignored Pinterest because you think your brand isn’t a fit?

Every brand has a story to tell and visual content can help you tell it.

Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.

In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.

Why Pinterest?

Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.

pinterest home page

Pinterest has over 70 million users and 25 billion pins.

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How to Encourage Fans to Create and Share Visual Content

social media how to Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

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