Do you need help getting started?
You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.
Are you optimizing your blog posts for social shares?
Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.
In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.
Getting the Formula Right
If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.
In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.
Is Pinterest part of your marketing strategy?
Have you ignored Pinterest because you think your brand isn’t a fit?
Every brand has a story to tell and visual content can help you tell it.
Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.
In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.
Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.
Do you want to make your LinkedIn company page more useful?
Are you looking for creative ideas to take your company page to the next level?
In this article I’ll show you 10 ways to make your LinkedIn company page more useful for your followers.
Why LinkedIn Company Pages?
Let’s start with some quick stats about why a LinkedIn company page is important for your business:
- Over 3 million companies have a LinkedIn company page (as per mid-2013 stats)
- More than 500,000 company pages were added between 2012 and 2013
- There are 148 different industries represented on company pages
- To date, there are 1,275,000 products and services highlighted across LinkedIn company pages
Have you asked your customers and fans to contribute pictures and images to your social platforms?
If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.
In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.
Why Ask Fans to Create Visual Content?
If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.