social media how toDo you use YouTube for your business?

Looking for ways to create more visibility for your videos?

YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions.

In this article, you’ll discover five ways to improve the performance of your YouTube videos.

optimize youtube videos

Discover five ways for marketers to enhance YouTube video performance.

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social media how toDoes Instagram’s algorithm have you worried?

Are you looking for proven tactics to increase your visibility in the Instagram news feed?

In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.

tactics to use with instagram algorithm changes

Discover four ways to beat the Instagram algorithm.

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social media how toAre you looking for ways to strengthen the impact of the content you create?

It isn’t always easy to generate the buzz you’re looking for.

Knowing what to publish, when and where can greatly increase the visibility and reach of your content.

In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.

#1: Align Content Development With Social Media Metrics and Goals

Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.

Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”

He offers metrics for four social media goals:

  • If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
  • If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
  • If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
  • If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.

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social media how toAre you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.

Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.

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social media how toEver wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

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social media how toWhen it comes to driving awareness through social media channels, most marketers think about using tools like Facebook, Twitter and YouTube videos to reach key audiences.

But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads.

Wait, how can leaving a comment on a blog drive awareness (or leads) for your brand? You might be surprised at how effective this strategy can be, given the right circumstances. B2B organizations, for example, are often positioned well to capitalize on this approach based on their need to establish themselves as thought leaders on various topics.

But, before we get to the “how,” let’s talk a bit more about the “why.”

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social media expert interviewWelcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook Questions and reveals if it’s a game changer for businesses.

Plus, she looks at the Wibiya social toolbar and how it can create social buzz for your business.  Then Mari shares insights into three social CRM tools and how they can have a big impact on your business networking.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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social media how toOne of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?

What follows are seven strategies you can employ to help your content succeed.

The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

But, if you build it, will they come? And if they come, will they stay and engage?

There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments.  In this article I’ll tell you how to best engage with Facebook fans.

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