Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.
But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.
Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.
If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.
But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads.
Wait, how can leaving a comment on a blog drive awareness (or leads) for your brand? You might be surprised at how effective this strategy can be, given the right circumstances. B2B organizations, for example, are often positioned well to capitalize on this approach based on their need to establish themselves as thought leaders on various topics.
Plus, she looks at the Wibiya social toolbar and how it can create social buzz for your business. Then Mari shares insights into three social CRM tools and how they can have a big impact on your business networking.
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One of the hallmarks of social media is content: creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral?
What follows are seven strategies you can employ to help your content succeed.
The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?
Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words. You can set up your account and publish content simply by sending an email. Yes it’s that simple!
Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.