What Makes Videos Go Viral?

social media expert interviewIn this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.

You’ll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.

Be sure to check out the takeaways below after you watch the video.

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How to Build Your Facebook Fan Base by Creating Experiences

social media how toIt’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?

In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.

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16 Tips for Successful Online Video Marketing

social media toolsThere’s no doubt that online video marketing is on the rise.  Numerous studies and statistics prove that video works.  In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.  That’s a pretty impressive stat!

Online video marketing is attractive to many businesses today for numerous reasons.  Making videos and posting them online is fairly inexpensive.  Plus, online videos stay online forever.  If you spend the money to record once, your video could still be getting views a year from now.

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The Secrets of YouTube Marketing Revealed

I bet you only use YouTube when your 10-year-old daughter wants you to watch some cute pet videos, right?

But you would never think of using it to market your business.

If I told you that YouTube has a ‘Science & Technology’ category, a ‘How To’ category, and an ‘Education’ category, can you begin to see the possibilities?

Whether you work for a high-tech company, a hardware store, or a university, you might want to learn more about using YouTube to publicize your operation.

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