social media book reviewsWhen marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.

But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!

“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.

Does this sound familiar? Stratten calls this the “push and pray” marketing strategy. You push your ad out to thousands and even millions of people, and pray that some respond.

Continue Reading

53 Comments

social media book reviews“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?

Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.

And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.

Continue Reading

43 Comments

Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

Continue Reading

106 Comments

Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.

One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?

“I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.”
George W. Bush

“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.”
David Ogilvy

Continue Reading

43 Comments