3 Ways Sharpie is Engaging Teens With Social Media

social media case studiesAre you wondering how to connect with the younger generation on social media?

Could your business benefit from connecting to the 80% of online teens using social media?

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

The Teen Market

Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.

But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.

Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.

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How to Create a Viral Sweepstakes With Social Media

social media how toAre you considering using a sweepstakes or contest for an upcoming social media marketing campaign?

Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing?

In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage.

What Exactly Is the Meaning of the Term Viral?

Marketers use the term viral to describe media proliferation in two different contexts.

On one hand, viral can describe “massive engagement;” i.e., when droves of people sign up for a particularly enticing offer. Alternatively, “views” can go viral, which occurs when people share a brand campaign with others many times over.

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Sony Combines Social and Local for Successful Product Launch

social media case studiesSony Electronics makes tens of thousands of products. But the launch of its Tablet S – going head to head with Apple’s iPad – called for something special.

Adding to the pressure, Sony’s social media team had a relatively small budget for the project.

With a creative mix of social media and in-person events, Sony brought out thousands of people to locations to “Catch the Tablet” and tell their friends about it.

Most notably, the campaign created buzz that inspired 1,000 clicks from Facebook to the Tablet S pre-order page, making it the most successful social media effort yet for the company.

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