Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Are you struggling to catch the attention of more readers?
Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.
Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.
Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.
Promote Your Article Across a “Wider” Variety of Platforms
Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.
Are you wondering if there are simple mobile apps to make this possible?
In this article I’ll review five mobile video apps and share how they can boost your online engagement.
Why Mobile Video?
Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.
Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”
Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?
You can share these short videos with your Twitter followers and Facebook friends.
Think of it as Instagram, except with videos instead of pictures.
In today’s post, I’ll show you some creative uses of Vine for business.
Editor’s note: You can click on any video to pause it.
#1: Engage Your Followers in Conversation
Start a conversation with your followers using a Vine video.
Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Adds Mobile Video Capabilitity: Twitter introduces Vine, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” You can find out more about this standalone app here. Click the video to pause it.
Holding hands at Tilden park vine.co/v/biTaEEwdq2n?1
— James Buckhouse (@buckhouse) January 24, 2013