How Brands Are Winning With Vine Videos: 10 Examples

social media how toDo you use Vine as part of your Twitter marketing?

Have you seen how other companies are using it?

Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value.

In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing.

vine videos from 10 brands

Find ten examples of Vine video from brands.

#1: Dunkin’ Donuts’ Super Bowl Vine

Last year, during ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game and was a huge hit.

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Vine: Short Videos and What Marketers Need to Know

Do you want to know more about Vine video?

Are you wondering how brands and businesses can successfully market with Vine video?

To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine and creates short special effects videos that have been watched millions of times.

Zach shares how he got started with film and online video.

You’ll discover tips for shooting your own Vine video.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

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5 Creative Ways to Drive More Traffic to Your Blog Posts

social media how toDo you want more traffic to your blog?

Are you struggling to catch the attention of more readers?

Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.

Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.

Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.

two prong

Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.

Promote Your Article Across a “Wider” Variety of Platforms

Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.

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5 Mobile Video Apps to Boost Online Engagement

social media toolsDo you want to use videos to market your business?

Are you wondering if there are simple mobile apps to make this possible?

In this article I’ll review five mobile video apps and share how they can boost your online engagement.

Why Mobile Video?

Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.

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16 Ways Businesses Are Using Twitter Vine

social media tools

Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?

Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.

You can share these short videos with your Twitter followers and Facebook friends.

Think of it as Instagram, except with videos instead of pictures.

In today’s post, I’ll show you some creative uses of Vine for business.

Editor’s note: You can click on any video to pause it.

#1: Engage Your Followers in Conversation

Start a conversation with your followers using a Vine video.

Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.

It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.

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Twitter Mobile Video: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Adds Mobile Video Capabilitity: Twitter introduces Vine, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.”  You can find out more about this standalone app here. Click the video to pause it.

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