Pinterest Search Gets Smarter: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it easier for people to find you on Pinterest.” One of these changes is to show “a checkmark for notable names and brands so people can easily find exactly who they’re looking for.”

Pinterest Improves Search and Adds Verified Accounts

“These small changes will make a big difference in the way Pinners search (and discover) your business.”



26 Ways to Engage With Customers Using Video

social media how toAre you using video to connect with customers and prospects?  Videos will enhance client communication and collaboration, and help support and drive new business.

In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms.

Like its predecessors in the five A-Z guides published here on Social Media Examiner—Twitter, Facebook, LinkedInblogs and Lead Generation—we’ll cover a lot of territory and introduce solutions to give you ideas about where you may want to spend time exploring video options for your business.



10 Steps to Successful Video Blogging

social media how toHave you considered video blogging?

In the age where online reality is replacing actual reality in every facet of our lives, having YOUR face behind YOUR virtual real estate is paramount for people to feel close(er) to you.

This blog post will be your comprehensive guide.

Why Video Blogging?

Video blogging helps you build connections with your viewers like no other blogging format. The close second is perhaps audio.

A case in point is Michael Stelzner. He’s the face behind your favorite business blog, and he used this method to introduce himself and his website to his audience in a very effective way. Have you introduced video content to your personal or business blog? If not, why?



How to Integrate Video Into Your Social Media Marketing

social media expert interviewVideo is hot! It adds a whole new dimension to your marketing. Are you looking to use video with your social media efforts, but feel a bit stuck?

In this episode of Social Media Examiner TV, Mari Smith shares important tips, creative ideas and what you need to know to integrate video into your social media marketing. Also be sure to catch her ninja marketing tip at the end of the video.

Be sure to share your feedback and see the show notes with lots of useful links below.



How to Incorporate the iPad Into Your Social Strategy

social media viewpointsNobody can pump up a new product launch quite like Apple. Take a semi-rabid fan base, a celebrity CEO and products that just sparkle, and you have all the makings of something big.

In its first month alone, the iPad had already racked up a million units sold. There’s so much online chatter about it, as of this writing a Google search on the name alone generates 107 million search results. The hype and the sales are soaring.

But what does this mean for social media and the way people use the Internet? Are there just a million new Apple toy owners out there or is this the beginning of a broader, more meaningful shift?



19 Tips for Driving Traffic to Your Blog

social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.



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