How to Grow a Blog Community With Social Media

social media expert interviewIn this video I interview Darren Rowse, co-author of the best-selling book ProBlogger and founder of the popular blog ProBlogger. You’ll find out how blogging has changed and what you need to know to adapt to these changes.

Darren talks about how he uses social media to build stronger relationships with his blog audience and gives you tips to find which social media platforms work best for your blog.

Be sure to check out the takeaways below after you watch the video.

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Top Marketing Tips For Updated Facebook Pages

social media expert interviewAre you struggling to understand how to get the most out of your Facebook Page after the recent upgrade?  Do you want to know how to build your brand through Facebook Pages?

Then be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.

In this episode, Mari gives you an in-depth look at Facebook Fan Pages, all the recent changes, what they mean to you and lots of new Facebook marketing tips.

Share your feedback and see the show notes below!

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Why Most Businesses Get Facebook Wrong

social media expert interviewIn this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it’s important for companies to embrace social media now.

He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.

Be sure to check out the takeaways below after you watch the video.

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How Social Media Monitoring Can Grow Your Business

social media expert interviewIn this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.

Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.

You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.

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9 Ways to Transform Your Website Into a Social Media Hub

social media how toShould your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

Keep reading to discover how.

Should Your Site Be Social-Enabled?

There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.

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Getting Social Media Right: Insights From the Social Media Club

social media expert interviewIn this video I interview Chris Heuer, founder of the Social Media Club, a popular social media network with local support groups in more than 240 cities around the world.

Chris shares the story of how he took advantage of cheap airplane tickets to hold roundtables in various cities to start the Social Media Club and how it has evolved since then.

You’ll also find out what businesses are doing wrong in social media today and hear how Chris sees human nature impacting the future of social media.

Be sure to check out the takeaways below after you watch the video.

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UnMarketing: Stop Pushing and Praying, Start Pulling and Staying

social media book reviewsWhen marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.

But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!

“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.

Does this sound familiar? Stratten calls this the “push and pray” marketing strategy. You push your ad out to thousands and even millions of people, and pray that some respond.

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How to Create Compelling Blog Content

social media expert interviewIn this video I interview Chris Garrett, co-author of the best-selling book Problogger and the popular blog ChrisG.com.

Chris shares the foundation pieces you need to build a successful business blog and explains how to create killer content to engage your audience and get the results you want from blogging.  Chris also talks about the role blogs play within a good social media ecosystem and how this helps you connect with your audience.

Be sure to check out the takeaways below after you watch the video.

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How H&R Block Uses Social Media to Enhance Customer Relations

social media expert interviewIn this video I interview Jennifer Love, Senior Vice President of Communications at H&R Block. Jennifer shares how H&R Block adapts conversations across all channels to create customer experiences which bring in tons of referrals.

You’ll hear how she adapts her social media tactics to get the most value out of the 120-day tax season and why she strives to pull in questions and how she answers them in a challenging real-time environment.

Be sure to check out the takeaways below after you watch the video.

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