social media how toAre you up to date with the latest Instagram changes?

Want to know what the changes mean for marketers?

In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm.

In this article, you’ll discover how the most recent Instagram changes can affect your marketing.

how instagram changes affect marketing

Discover the most recent changes to Instagram and what marketers need to know.

Continue Reading

social media how toDo you want to add video to your social media content mix?

Looking for ways to keep production costs low?

Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings.

In this article you’ll discover how to create and promote social media video on a budget.

create and promote budget social media videos

Discover how to create social media videos on a budget.

Continue Reading

social media how toIs video part of your Facebook marketing strategy?

Wondering how video is working for you on Facebook?

To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.

In this article you’ll discover three ways to analyze video posts on Facebook.

analyze video performance on facebook

Discover three ways to analyze the performance of your videos on Facebook.

Continue Reading

social media how to Are you marketing on YouTube?

Could you use some new ideas to improve your YouTube results?

Perhaps you should reconsider your YouTube approach.

In this article you’ll discover four tips to make your YouTube marketing more effective.

effective youtube marketing tips

Discover four tips marketers can use to improve their YouTube marketing.

Continue Reading

social media how toIs video part of your social media marketing mix?

Looking for tips to get started with video?

Making the right decisions in three key areas will help you create videos that engage people.

In this article you’ll discover three steps to add video to your social media marketing.

use video in social media marketing

Discover how to add video to your social media marketing.

Continue Reading

social media how toDo you create videos to connect with your audience?

Are you using Facebook native video?

When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement.

In this article I’ll share seven ways to connect with your audience using Facebook native video.

use facebook native video

Discover how to use Facebook native video to connect better with your fans.

Continue Reading

social media how toIs YouTube part of your marketing strategy?

Do you team up with influencers for video campaigns?

Potential customers turn to YouTube influencers to discover products and get reviews, tips and tutorials on everything from makeup to their next mattress purchase.

In this article I’ll share six tips to help you partner with influencers on YouTube to get the word out about your company.

partner with youtube inflencers

Discover how to partner with YouTube influencers.

Continue Reading

social media how toAre you using video effectively to market your business?

Want to discover the best kinds of videos to make and the best times to present them?

Different types of video should be used at different times to help your audience connect with your products and services. A new prospect has much different needs than an established customer.

In this article I’ll share seven ways to use the right type of video at the right time to increase traffic and conversions throughout the sales cycle.

use video to drive traffic and conversions

Discover seven ways to use video to drive traffic and conversions.

Continue Reading

social media how toDo you use video on your social channels?

Looking for ways to connect with your audience?

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.

In this article I’ll highlight eight ways to combine storytelling, video and social media.

use video storytelling in social media

Discover how to use video storytelling in social media marketing.

Continue Reading