8 Ways to Use 15 Second Videos to Connect With Your Customers


social media how toAre you using video to connect with your audience?

Do you think 15 seconds is too short to convey your message?

Think again.

The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

Viddy is one such tool.  It’s a relatively new social network centered on creating and sharing 15-second video clips.

Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.

Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.

Why add Viddy to your business’s existing social media regimen?

  • Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
  • Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
  • Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
  • Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
  • There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.

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How Aetna Is Building a Social Media Presence


social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

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How Big Businesses Can Manage Social Media


social media expert interviewIn this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.

Michael is also the SVP of Social Business Planning at Edelman Digital.

Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.

Be sure to check out the takeaways below after you watch the video.

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8 Ways to Track YouTube Video Performance


social media how toAre you wondering how to analyze the reach of your YouTube videos?

YouTube’s video statistics and analytics tools help you measure results of your videos.

Why measure your YouTube marketing efforts using these tools?

These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:

  • Discovered in organic search in both Google and YouTube results
  • Watched by the largest and most relevant audience possible
  • Shared across social networks, email and embedded on other websites

To improve results with your future content, dive into your YouTube Insights in the following ways.

video statistics

The public statistics found below any YouTube video.

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How Online Video Can Grow Your Business and Your Brand


social media expert interviewIn this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.

Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.

Be sure to check out the takeaways below after you watch the video.

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How Johnson & Johnson Uses YouTube to Create Awareness


social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.

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5 Ways to Brand Your New YouTube Profile


social media how toAre you wondering what to do with the new YouTube look and feel?

Many people either love or hate YouTube’s platform facelift.

Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube’s new design is turning out to be a step in the right direction.

YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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How to Develop a Successful Multi-Author Blog


social media expert interviewIn this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.

Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.

You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.

Be sure to check out the takeaways below after you watch the video.

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Why Google+ Will Become a Social Media Powerhouse


social media expert interviewIn this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.

He has a unique experience with both Facebook and Google.

Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social media powerhouse.

Be sure to check out the takeaways below after you watch the video.

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