Blog Growth: How to Build a Mega-Following

Do you want to attract a bigger audience to your blog?

Are you wondering how you can write content that will generate more comments, shares and subscribers?

To learn how to grow a successful blog, I interview Syed Balkhi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He’s also the founder of OptinMonster.

Syed shares how he grew his very popular sites and provides actionable tips that you can employ to grow your own blog traffic.

You’ll learn about the different types of content that work best and some profitable choices for monetization.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Use Instagram Video for Marketing

social media how toDo you want to share short visual stories with your fans?

Have you experimented with Instagram video?

They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!

Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.

In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.

instagram intro

Instagram video has some interesting features for social media marketers.

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5 Mobile Video Apps to Boost Online Engagement

social media toolsDo you want to use videos to market your business?

Are you wondering if there are simple mobile apps to make this possible?

In this article I’ll review five mobile video apps and share how they can boost your online engagement.

Why Mobile Video?

Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.

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29 Tools to Enhance Your Business Blog

social media tools

Are you looking for cool blogging tools to enhance your business blog?

The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.

To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.

Here are the latest blogging tools adopted by these social media pros.

#1: Lucky Orange

nichole kelly

Nichole Kelly

Arsham Mirshah of Web Mechanix turned me on to Lucky Orange. It allows you to watch activity on your site in real time and play back people’s sessions.

I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.

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Creating Persuasive Videos: How to Move Viewers to Action

Do you create marketing videos?

Are you wondering how to get people to go from passive observers to active participants?

To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet.

James shares his knowledge and experience on video creation and taking your viewers to the next level.

You’ll learn the 5 important elements of what goes into persuasive video.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Generate Leads With Video Marketing

social media how toDo you want to attract high-quality leads with social media?

Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.

One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.

In this article I’ll show 3 ways to supercharge your social media marketing with video.

#1: Create a Short Social Video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!

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How to Create Custom YouTube Thumbnails

social media how toAre you frustrated by the default random YouTube thumbnail option for your videos?

Do you wish you could create something custom to improve your views?

Since December 2011, YouTube has been making some radical changes to their site.

Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.

But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.

However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.

From YouTube's Support Portal, instructions for uploading a custom thumbnail.

A Little Background

In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.”  This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.

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8 Ways to Use 15 Second Videos to Connect With Your Customers

social media how toAre you using video to connect with your audience?

Do you think 15 seconds is too short to convey your message?

Think again.

The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

Viddy is one such tool.  It’s a relatively new social network centered on creating and sharing 15-second video clips.

Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.

Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.

Why add Viddy to your business’s existing social media regimen?

  • Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
  • Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
  • Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
  • Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
  • There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.

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How Aetna Is Building a Social Media Presence

social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

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