Have you experimented with Instagram video?
They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!
Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.
In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.
Are you wondering if there are simple mobile apps to make this possible?
In this article I’ll review five mobile video apps and share how they can boost your online engagement.
Why Mobile Video?
Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.
Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”
Are you looking for cool blogging tools to enhance your business blog?
The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.
To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.
Here are the latest blogging tools adopted by these social media pros.
#1: Lucky Orange
I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.
Are you wondering how to get people to go from passive observers to active participants?
To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
James shares his knowledge and experience on video creation and taking your viewers to the next level.
You’ll learn the 5 important elements of what goes into persuasive video.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article I’ll show 3 ways to supercharge your social media marketing with video.
#1: Create a Short Social Video
Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.
Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!
Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.
However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.
A Little Background
In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.” This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.
Do you think 15 seconds is too short to convey your message?
The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.
Viddy is one such tool. It’s a relatively new social network centered on creating and sharing 15-second video clips.
Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.
Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.
Why add Viddy to your business’s existing social media regimen?
- Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
- Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
- Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
- Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
- There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.