7 Ways to Use Video to Boost Your Social Media Marketing

social media how toDo you use videos in your marketing?

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts.

#1: Greet Facebook Fans With a Featured Video

Facebook allows you to select a featured video that will appear in your page’s About section.

use video to boost social media efforts

Discover seven ways to use video to boost your social media efforts.



5 Tools to Boost Your Social Media Productivity

social media toolsAre you overwhelmed with your social media responsibilities?

Looking for ways to perform tasks more efficiently?

Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.

In this article you’ll discover five social media tools to improve productivity.

tools for social media productivity

Discover 5 tools to boost your social media productivity. Image background: Flatiron.



6 Ways to Use Short Video for Social Marketing

social media how toHave you considered sharing short video content as a social marketing tactic?

Do you think video is only for the big brands with big budgets?

If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.

In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.

short video for marketing

Discover 6 ways to use short video for marketing.



8 Ways to Use Hyperlapse Video from Instagram

social media how to Does your business use Instagram?

Is there a place for time-lapse video in your marketing?

It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.

In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

use hyperlapse video

Find ways you can use Hyperlapse video on Instagram.

Why Hyperlapse?



3 Steps to Create Podcasts With Google Hangouts On Air

social media how to Are you thinking of starting a podcast?

Have you considered using Google Hangouts On Air?

Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.

In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.

Why Podcasts With Google Hangouts On Air?

Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?

shutterstock podcast image 200551514

Aviary Photo Editor provides a number of useful tools to edit your photos. Image source: Shutterstock.



4 Visual Content Tools to Help You Stand Out Visually

social media toolsDo you want to create more interesting visual content?

Are you looking for new ways to present your message?

Today’s marketers are using visual content to capture their readers’ interest and attention.

In this article I’ll show you four of the best free tools you can use to create strong visual content for social media.

Why Stand-Out Visual Content?

All of those people we’re trying to reach–fans, followers, customers–overlap with the same people our competitors are trying to reach. All of us are clamoring to have our content noticed over everyone else’s.

Text alone is hollow. It doesn’t attract much interest and it’s easily overlooked. Visual content has become one of the most important ways to bring attention to your social marketing efforts.

#1: Design Infographics

Right now, infographics are the hot thing. They’ve taken content marketing by storm because they bring data to life. There’s no doubt they’re eye-catching.

The problem is that creating infographics can be a headache if you’ve never done it before. Until now. Instead of buying the right software and hiring an expensive graphic designer, you have a number of free and affordable options.

I’ve tested many of them and Easelly is my favorite because it’s so easy to use (a nice reflection of its name).

easelly app

Easelly is an easy way to create your own infographics.



How to Create Awesome Online Videos: Tools and Software to Make it Easy

social media tools

Do you want to use video to market your business online?

Are you looking for video tools to get you started?

With today’s tools, creating professional video is easier than you think.

In this article you’ll discover tools and resources to create videos that you can use to market your business right now.

#1: Do It All on Your Apple Device

The newest versions of Apple’s iPhone and iPad let you shoot 1080p, HD-quality video using iMovie—their free, built-in moviemaking software. iMovie is fairly simple to use and lets you to create slick videos and upload them to YouTube or Vimeo on the spot.

Before you jump into moviemaking, first make sure you have a method for holding the iPhone or iPad steady. (Nothing is more distracting than a shaky camera!) Use an after-market tripod attachment or add-on to ensure you get steady shots with your mobile device.



How to Create and Promote Explainer Videos

social media how to Are how to videos part of your social marketing?

Are you looking for tips to improve the creation and promotion of your videos?

Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

In this article, you’ll find out what explainer videos are and how to use them in your marketing.

Why Explainer Videos?

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.



45 Social Media Tools and Tips to Improve Your Marketing

social media tools Are you looking for some practical tips and tools to help with your social media marketing?

Do you find it difficult to keep up with how quickly social media is evolving?

In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Why Tools?

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.

Larger businesses and corporations often have teams of people dedicated solely to these tasks.

For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.

By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.

Here we go.



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