3 Steps to Create Podcasts With Google Hangouts On Air

social media how to Are you thinking of starting a podcast?

Have you considered using Google Hangouts On Air?

Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.

In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.

Why Podcasts With Google Hangouts On Air?

Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?

shutterstock podcast image 200551514

Aviary Photo Editor provides a number of useful tools to edit your photos. Image source: Shutterstock.

10 comments

 
 

4 Visual Content Tools to Help You Stand Out Visually

social media toolsDo you want to create more interesting visual content?

Are you looking for new ways to present your message?

Today’s marketers are using visual content to capture their readers’ interest and attention.

In this article I’ll show you four of the best free tools you can use to create strong visual content for social media.

Why Stand-Out Visual Content?

All of those people we’re trying to reach–fans, followers, customers–overlap with the same people our competitors are trying to reach. All of us are clamoring to have our content noticed over everyone else’s.

Text alone is hollow. It doesn’t attract much interest and it’s easily overlooked. Visual content has become one of the most important ways to bring attention to your social marketing efforts.

#1: Design Infographics

Right now, infographics are the hot thing. They’ve taken content marketing by storm because they bring data to life. There’s no doubt they’re eye-catching.

The problem is that creating infographics can be a headache if you’ve never done it before. Until now. Instead of buying the right software and hiring an expensive graphic designer, you have a number of free and affordable options.

I’ve tested many of them and Easelly is my favorite because it’s so easy to use (a nice reflection of its name).

easelly app

Easelly is an easy way to create your own infographics.

30 comments

 
 

How to Create Awesome Online Videos: Tools and Software to Make it Easy

social media tools

Do you want to use video to market your business online?

Are you looking for video tools to get you started?

With today’s tools, creating professional video is easier than you think.

In this article you’ll discover tools and resources to create videos that you can use to market your business right now.

#1: Do It All on Your Apple Device

The newest versions of Apple’s iPhone and iPad let you shoot 1080p, HD-quality video using iMovie—their free, built-in moviemaking software. iMovie is fairly simple to use and lets you to create slick videos and upload them to YouTube or Vimeo on the spot.

Before you jump into moviemaking, first make sure you have a method for holding the iPhone or iPad steady. (Nothing is more distracting than a shaky camera!) Use an after-market tripod attachment or add-on to ensure you get steady shots with your mobile device.

8 comments

 
 

How to Create and Promote Explainer Videos

social media how to Are how to videos part of your social marketing?

Are you looking for tips to improve the creation and promotion of your videos?

Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

In this article, you’ll find out what explainer videos are and how to use them in your marketing.

Why Explainer Videos?

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.

14 comments

 
 

45 Social Media Tools and Tips to Improve Your Marketing

social media tools Are you looking for some practical tips and tools to help with your social media marketing?

Do you find it difficult to keep up with how quickly social media is evolving?

In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Why Tools?

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.

Larger businesses and corporations often have teams of people dedicated solely to these tasks.

For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.

By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.

Here we go.

119 comments

 
 

5 Tips for Creating Video and Audio Content With Your iPhone

social media how toIf you could create and manage an entire video blog using nothing other than an iPhone, would you?

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

Multimedia Content With an iPhone?

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

And I’m creating the ENTIRE BLOG using just an iPhone.

The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.

In fact, I’m now using it in ways I had never envisioned when I purchased it last year.

In this article I’ll share 5 tips and tricks that will help you use your iPhone for capturing audio, photographs and video.

87 comments

 
 

Is Zipcast the Future of Online Meetings?

social media toolsIt sounds like a dating site when you read the tagline: “Zipcast is the way to meet online.”

But don’t be fooled—this new feature from SlideShare is more than just fake profiles and spambots (to be accurate, it’s zero parts fake profiles or spambots).

Zipcast wants to be the new way people hold meetings online, and it might have a shot.

zipcast

Zipcast is so simple that this is the only picture of it… seriously.

46 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.