Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Have you experimented with Instagram video?
They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!
Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.
In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.
Are you wondering if there are simple mobile apps to make this possible?
In this article I’ll review five mobile video apps and share how they can boost your online engagement.
Why Mobile Video?
Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.
Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”
Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article I’ll show 3 ways to supercharge your social media marketing with video.
#1: Create a Short Social Video
Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.
Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!
Have you tried to use video, podcasting or social media to build engagement?
More About This New Show
The Social Media Marketing podcast is a brand-new show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business.
You’ll learn how to create content to publish on different social media platforms to connect to a large audience. And you’ll discover the techniques to use to build a loyal fan base.
Share your feedback, read the show notes and get the links mentioned in this episode below!
This is great news for businesses. Imagine what this could do for you or your brand!
YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan.
Keep reading to find out why you should consider live streaming on YouTube.
The Google+ Back Door to Live YouTube Broadcasting
Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” In it, Mike walked through all of the steps needed to do a Google+ Hangout On Air.
Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube.
The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. Here’s a direct link to a playlist of the archives of many past episodes.