Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article I’ll show 3 ways to supercharge your social media marketing with video.
#1: Create a Short Social Video
Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.
Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!
Could your business benefit from connecting to the 80% of online teens using social media?
In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
The Teen Market
Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.
Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.
But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.
Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.
Are you looking for an easy way to improve the quality of the content you share on Facebook?
All you need is some great content and a cool Facebook technique that I recently discovered.
A Quick Overview
This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.
By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!
I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.
Are you wondering how to make videos that go viral?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mark Malkoff, a comedian and filmmaker.
Mark shares his love and passion for creating videos and several amazing stories behind his viral videos.
You’ll learn about his process for creating video and how to get traction.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.
However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.
A Little Background
In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.” This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.