5 Mobile Video Apps to Boost Online Engagement

social media toolsDo you want to use videos to market your business?

Are you wondering if there are simple mobile apps to make this possible?

In this article I’ll review five mobile video apps and share how they can boost your online engagement.

Why Mobile Video?

Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.

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Creating Persuasive Videos: How to Move Viewers to Action

Do you create marketing videos?

Are you wondering how to get people to go from passive observers to active participants?

To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet.

James shares his knowledge and experience on video creation and taking your viewers to the next level.

You’ll learn the 5 important elements of what goes into persuasive video.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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16 Ways Businesses Are Using Twitter Vine

social media tools

Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?

Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.

You can share these short videos with your Twitter followers and Facebook friends.

Think of it as Instagram, except with videos instead of pictures.

In today’s post, I’ll show you some creative uses of Vine for business.

Editor’s note: You can click on any video to pause it.

#1: Engage Your Followers in Conversation

Start a conversation with your followers using a Vine video.

Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.

It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.

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How to Generate Leads With Video Marketing

social media how toDo you want to attract high-quality leads with social media?

Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.

One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.

In this article I’ll show 3 ways to supercharge your social media marketing with video.

#1: Create a Short Social Video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!

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3 Ways Sharpie is Engaging Teens With Social Media

social media case studiesAre you wondering how to connect with the younger generation on social media?

Could your business benefit from connecting to the 80% of online teens using social media?

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

The Teen Market

Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.

But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.

Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.

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How to Triple Your YouTube Video Views With Facebook

social media how toDo you want more people to watch your YouTube videos?

Are you looking for an easy way to improve the quality of the content you share on Facebook?

All you need is some great content and a cool Facebook technique that I recently discovered.

A Quick Overview

This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!

I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.

marmara open graph exposure

By integrating this Open Graph tactic, Marmara, a French travel company, generated 93K likes on its website, which in turn generated 13 million impressions of their videos in the Facebook newsfeed! Not to mention the 16K clicks they got back to their website. All in just 2 weeks and for free.

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Viral Videos: How to Create and Promote Videos People Love

Do you struggle to create and promote videos?

Are you wondering how to make videos that go viral?

To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Malkoff, a comedian and filmmaker.

Mark shares his love and passion for creating videos and several amazing stories behind his viral videos.

You’ll learn about his process for creating video and how to get traction.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSSStitcher or Blackberry.

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How to Create Custom YouTube Thumbnails

social media how toAre you frustrated by the default random YouTube thumbnail option for your videos?

Do you wish you could create something custom to improve your views?

Since December 2011, YouTube has been making some radical changes to their site.

Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.

But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.

However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.

From YouTube's Support Portal, instructions for uploading a custom thumbnail.

A Little Background

In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.”  This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.

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8 Ways to Use 15 Second Videos to Connect With Your Customers

social media how toAre you using video to connect with your audience?

Do you think 15 seconds is too short to convey your message?

Think again.

The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

Viddy is one such tool.  It’s a relatively new social network centered on creating and sharing 15-second video clips.

Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.

Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.

Why add Viddy to your business’s existing social media regimen?

  • Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
  • Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
  • Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
  • Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
  • There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.

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