Have you considered using Google Hangouts On Air?
Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.
In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.
Why Podcasts With Google Hangouts On Air?
Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?
Are you connecting with your fans through visual content?
Pictures and video can inspire and amaze your audience in a way text just can’t.
In this article you’ll find five ways you can use images and video to connect with and add value for your audience.
Your Audience Craves Visual Content
Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.
If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.
Do you want to reach more viewers and optimize the quality of your videos?
There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.
In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.
#1: YouTube Audio Library
How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”?
Music evokes a strong emotional response in an audience. The right track has the power to create a really magical moment. Choose the wrong audio and you risk killing the mood in the blink of an eye.
It’s tough to find the right music for a video, especially if you’re on a budget. The YouTube Audio Library helps make the job a lot easier.
Do you use pictures in your social marketing?
People want pictures in their social channels.
When done right, these pictures become visual stories.
In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important.
Great Marketers Are Great Storytellers
As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape.” Some are now calling it the dawn of the Imagesphere.”
Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more.
These channels help you tell stories that create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers.
Below I’ll show you how five brands are using visual stories to engage their audiences.
#1: Give Life to Your Products
Stories don’t have to be history and they don’t have to be long. In fact, quick-moving social platforms encourage using fewer words. Twitter has always limited you to 140 characters, but now you can add a picture or video to your update to reinforce your message.
Whole Foods Market used this picture on Twitter to emphasize how their products fit into customers’ lifestyles:
Do you want to increase your YouTube channel views and subscribers?
Keep reading to discover five valuable tips to enhance your YouTube marketing.
Simple YouTube Strategy
Here’s a simple strategy.
Want to integrate YouTube into your online marketing strategy effectively?
Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.
This might be an answer to a frequent question, a tutorial or a customer review of your services.
When you use video strategically, YouTube will generate leads for your business.
In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.
#1: Turn New Viewers Into Subscribers With a Trailer Video
YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.
Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?
Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.
He always made an effort to develop personal relationships with his customers who trusted him with their cars.
The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. “When you have multiple stores and multiple managers, you can’t be everything to everybody,” he said.
Three years ago, he approached Stephanie Gutierrez, a long-time customer, about helping the business get started in social media.
By experimenting with different approaches, they hit upon a winning formula that promotes the personal connections Matt has always valued.
Are you wondering how hangouts can help your business?
To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video.
Brandee shares how you can use hangouts to promote your content.
You’ll learn the different techniques to help brand your hangouts and the best ways to promote attendance.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Have you experimented with Instagram video?
They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!
Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.
In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.