9 Small Business Social Media Success Stories
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in! 
3 New YouTube Changes and What They Mean for Businesses
Are you thinking about doing more with YouTube?
In December of 2011, YouTube unveiled their latest design and navigational changes to the world.
Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.
Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?
This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.
Ready? Here we go!
3 Ways to Use YouTube to Drive Traffic to Your Website
Are you wondering how to get people from YouTube to your website?
Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.
Why YouTube for Traffic?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
First, your content can get found from within YouTube itself.
8 Small Business Social Media Tips From the Pros
Are you looking for some social media tips to grow your small business?
We asked eight small business pros for their hottest social media tips.
Here’s their advice for you to take your business to the next level.
#1: Show Them the “Real You”
Ed Gandia
Use Facebook to show prospects, clients and customers the “real you.” Sure, provide the occasional business tip. Or link to your new blog post. But that’s what everyone else is doing. So why not show them you’re a real person by posting updates about things you’re passionate about?
I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Or I’ll quote something one of my silly kids just said. Or I’ll pose a question, such as “How can we encourage more young entrepreneurs?” Either way, I try to keep it interesting, humorous and different. And always authentic.
5 Ways Your Old YouTube Videos Can Triple Their Visibility
Are you frustrated with your YouTube and video marketing efforts?
Most business owners test the “YouTube waters” by uploading a few videos, then walk away.
They return in a few weeks to notice each video has only a handful of views.
Is that your experience? If so, fret not! All is not lost…
In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.
29 Tips to Make Your Video Marketing Easy
Are you using videos to market your business? Are you wondering how to get started?
Do you need some ideas to improve your videos?
We asked our writers to share their best tips on how to make video marketing easy for you.
How to Get Started Creating Videos
Chris Garrett @ChrisGarrett
#1: Try video now
My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner.
You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera.
8 Ways to Maximize Your YouTube Marketing Results
Are you on YouTube? Are you getting the results you hoped for?
In this article I’ll share 8 actionable tips to enhance your YouTube marketing.
Why YouTube?
The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.
9 Ways to Use Social Media to Launch a Book
Wondering how to get people excited about your book? Do you want people actively sharing your book with their friends?
In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.
By the way, you don’t need to have a book to benefit from these tactics.
Why Social Media for Books?
Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.
What Makes Videos Go Viral?
In this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.
You’ll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.
Be sure to check out the takeaways below after you watch the video.
26 Ways to Engage With Customers Using Video
Are you using video to connect with customers and prospects? Videos will enhance client communication and collaboration, and help support and drive new business.
In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms.
Like its predecessors in the five A-Z guides published here on Social Media Examiner—Twitter, Facebook, LinkedIn, blogs and Lead Generation—we’ll cover a lot of territory and introduce solutions to give you ideas about where you may want to spend time exploring video options for your business.
